There are very few pieces in a man's wardrobe that can shape-shift as effortlessly as the kurta. It can be relaxed or refined, festive or understated, traditional or sharply contemporary—all depending on how it's cut, styled and, perhaps most importantly, who designed it. That's precisely why it's the first piece we'd recommend investing in while building a wedding wardrobe. Not because it's an essential (though it is), but because a really good kurta refuses to be confined to just one function or one season.
The problem is that most men still think of kurtas as safe. Functional. Predictable. Something you wear because the dress code calls for it. Arjan Dugal has spent the last decade proving otherwise. Founded in 2014, the New Delhi-based label has become known for reimagining Indian menswear through contemporary tailoring, innovative surface treatments and a confident design language that makes traditional occasion wear feel refreshingly current.
Take one look at the label's latest offerings and you'll notice that minimal doesn't have to mean simplicity. A mint kurta comes alive through intricate tonal embroidery that rewards a closer look. A blush pink panelled silhouette feels architectural rather than ornamental, while the soft ivory styles embroidered with delicate floral motifs make a compelling case for texture over excess. Even the olive and espresso-toned kurtas—colours rarely associated with festive menswear until recently—feel remarkably versatile, bringing depth and character without demanding attention.
That balance between experimentation and wearability is exactly what makes the label stand out. Instead of relying on louder embellishments, Dugal plays with contrast threadwork, kora embroidery, scalloped edges and panelled construction to create garments that reveal themselves gradually. They don't overwhelm the wearer; they elevate him. As the designer himself puts it, the brand is created for "grooms who aren't afraid to stand apart from the crowd"—those who appreciate classic dressing but are equally open to unexpected colours, silhouettes and details that reflect their personality.
It's also refreshing to hear a designer advocate for buying less, but buying better. Arjan recommends every groom own at least two versatile kurta shirts—one in a soft pastel, another in a deeper classic shade—before investing in one more experimental piece that genuinely excites them. "Your wedding wardrobe should reflect your personality," he says, adding that the standout piece is often the one people remember most. It's practical advice, but it's also a reminder that occasion wear should evolve with you rather than retire after a single celebration.
Perhaps that's why these kurtas feel like such smart investments. They're designed with longevity in mind, not just because of the craftsmanship, but because they invite repeat wear. Styled with tailored trousers one day, layered under a stole another, paired with jewellery or worn pared back, each one has room to become something different. "There's a significant difference between a garment and a complete look," Arjan says. "The styling is what brings it to life." And if there's one takeaway from his approach to menswear, it's this: a great kurta isn't simply another item on your wedding checklist. It's the piece you'll keep reaching for long after the celebrations are over.
Below, find the pieces we’re loving most and to explore the full range, make your way to The Wedding Collective Season 3:
