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What is Brat?

  • (noun): a club-pop album by Charli XCX identified by a lurid shade of slime green.
    (vibe): a girl with “messy 365 party energy”, who “says dumb things”, and is “honest, dumb, and a little bit volatile”.
  • Social media is in the throes of a full-scale Brat takeover. If you were online for a second this past month, you couldn’t have missed the neon green and blurred font on everything from fashion and latte art to politics, and of course, memes.
  • The brat girl aesthetic? “A pack of cigs, a Bic lighter, and a strappy white top with no bra.”
  • Anyone can be Brat, apparently, even US presidential hopefuls—Kamala Harris’s official campaign X account sported a green brat-coded banner, after Charli XCX declared: “kamala IS brat”, giving her endorsement to Harris.