Fashion26 May 20261 MIN

Is purple the new bridal colour taking over this wedding season?

It’s bright, rich and photogenic all at the same time. And works for the bride, bridesmaid and wedding guest, all at once

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Did Janhvi Kapoor just announce the bridal colour of the season? She stepped out recently in a richly detailed purple Anamika Khanna lehenga layered with antique gold zardozi embroidery, perfectly balancing traditional craft and contemporary styling with a gold choker, pearl drops, and a hathphool. Maximalist in the best possible way, it was the kind of look that lands on every mood board within hours and stays there. And we confess, we’re obsessed.

It’s time we got a new pop of colour between the reds, whites, golds and pastels. And this shade of purple is royal, unapologetically bold, effortlessly chic and perfect for the modern bride, bridesmaid and wedding guest. Translated into Indian occasion wear, the bright jewel tone operates as the shade that works for almost every ceremony: from the sundowner mehendi to standing out on that Sangeet stage or an unconventional turn of the pheras.

Pro tip: lean into purple in silk, think a Banrasi, Kanjeevaram or a textured matka silk lehenga. Between the colour and the sheen of the textile, it shifts tone depending on the light, deeper and moodier under evening light, softer and more luminous in the afternoon sun. Even better, this royal shade goes with everything from basra pearls and emeralds to diamonds and classic gold jewellery. Here’s the purple edit for this wedding season:

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