Insider POV28 Apr 20264 MIN

Shaadi Squad’s Tina Tharwani on planning your perfect Indian wedding

Before you obsess over napkin folds, India’s favourite wedding planner gives a mini masterclass on creating Indian weddings that feel as good as they look

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Image: Joseph Radhik

From the super-secret, internet-breaking Virat Kohli and Anushka Sharma Tuscan wedding to the grandeur of Katrina Kaif and Vicky Kaushal’s more traditional palace affair in Rajasthan, and the easy, intimate elegance of Farhan Akhtar and Shibani Dandekar at home nuptials—wedding planner Tina Tharwani of Shaadi Squad has shaped the conversation and aesthetic of the modern Indian wedding for just over a decade now. Over 70 weddings in now, and each is wildly different but unified in its ability to draw out the couple’s personality and create a truly memorable wedding.

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Tina Tharwani

But what really makes each one so memorable? Her approach and planning philosophy. She remains refreshingly clear and anchored in both the pragmatic and romantic, balancing scale with soul. Think, budget, guest experience, logistics on one side, and ensuring the couple celebrates who they are the way they want to, on the other. Tharwani unpacks everything you need to know before you start to plan your own wedding:

Your signature style: “Treating every wedding as if it were our own. There’s a personal level of ownership and emotional investment that goes into every celebration we take on. We’re not just planning an event; we’re becoming part of the family’s journey. That’s why we often joke that we’ve now been married about 75 times already.”

The 3 milestone weddings you’ve planned:

Anushka & Virat, Italy

“A defining milestone for us, this wedding brought a new level of visibility to Shaadi Squad and quietly established us as a name associated with intimate, high-impact luxury celebrations executed with discretion and detail.”

Sasha & Samarth, Oman

“This was our very first wedding, and in many ways, where it all began. It holds a special place for us because it gave us the foundation and belief that eventually became Shaadi Squad.”

Richa & Nirvaan, Bengaluru

“This wedding was memorable for its large-format celebrations and the complexity of managing multiple functions.”

The perfect wedding planning brief should be: “Authentic. Don’t run after trends for the sake of it. Focus on the big three first: budget, guest count and date. These are your anchors. Once these are clear, every other decision becomes far more intentional and less overwhelming.”

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The one thing couples obsess over that doesn’t matter on the day: “The exact shade and style of décor details—linens, charger plates, napkin folds, custom signage fonts, elaborate favour packaging. Don’t get me wrong, the small details are important to get right but they’re not the end-all and they simply do not carry the emotional weight couples often assume they do.”

The one thing couples underestimate but should focus on more: “Guest comfort and overall atmosphere—temperature control, adequate seating, a ceremony that doesn’t drag, sensible pacing between moments, good sound so people can hear the vows and speeches. These elements are invisible when done right and painfully obvious when ignored.”

Couple wants vs. family expectations: “Oh, this one gets tricky! The key is understanding that weddings, especially in India, are rarely just about two people. They’re deeply emotional family milestones, and everyone comes with expectations, sentiment and strong opinions. Our role is often less about choosing sides and more about translating priorities—helping families understand what truly matters to the couple, while also ensuring the couple respects the emotional significance certain traditions may hold for the family. It comes down to communication, finding a middle ground and about helping everyone feel heard.”

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Your budget planning rulebook: The goal is always to shift funds from “disposable” items that guests won’t remember to high-impact experiences that actually define the celebration.

  1. “Catering and guest comfort: Food is often the most remembered element of any wedding. Rather than adding endless variety, invest in higher quality for a few key dishes and ensure guests are genuinely comfortable throughout the celebrations.”
  2. “Photography and videography: These are your only permanent reminders of the wedding, so if there’s one bucket worth investing in, it’s this. It is totally worth it!”
  3. “Entertainment: A high-energy DJ or a great live band can completely transform the atmosphere. If you want a celebration that truly feels alive and memorable, this is not the place to cut corners.”
  4. “The right wedding planner: Someone who fits not just your vision, but also your personalities, family dynamic, and the kind of wedding you want to create. A good planner doesn’t just execute, they protect your peace through the process, and that value is often underestimated.”

The wedding aesthetic you’re over vs. the one you’re loving: “I’m done with the hyper-coordinated “aesthetic grid” wedding, where everything needs to look perfect, but doesn’t feel as perfect. It's a mood board coming to life rather than real celebrations—everything overly matchy-matchy, overly curated, and designed more for Instagram than for the people experiencing it. Beautiful, yes, but often missing warmth, spontaneity and soul. That, for me, is a big turn-off.

What I’m really loving right now is ritual-forward storytelling. Couples are becoming far more intentional about bringing meaning back into their celebration. Reinterpreting traditional ceremonies, creating more intimate moments around family rituals, or designing experiences that reflect personal stories rather than just visual trends. It feels less performative and far more memorable. Weddings should feel lived, not staged and I love seeing couples lean into that.”

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Your 2026 wedding guide:

Colour palette: “Emerald paired with beautiful warm gold accents continues to feel timeless, but I’m also loving butter yellow and citrus tones right now—they're very feel-good, outdoorsy palettes, especially for destination weddings.”

Themes: “Themes are an evolving concept. The literal Pinterest-board execution of a “rustic barn” or “Great Gatsby” wedding feels a little dated now. Instead of literal décor, couples are leaning into mood, feeling and references such as a cinematic dinner party, a coastal summer night, a retro dance hall, a European garden fantasy. Here, every design decision supports the atmosphere without making it feel costume-y or overly heavy-handed.”

Destinations: “Within India, Rajasthan, particularly, continues to remain incredibly strong for couples seeking cultural depth, architectural beauty, and visual drama, with entire palace hotels often reserved exclusively for private celebrations. Internationally, destinations like Marrakech, Barcelona and Mexico are having a real moment. And of course, Italy continues to sit right at the top of the luxury wedding hierarchy.”

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