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newsletter issue 126

newsletter issue 126

MARCH 24, 2025

MARCH 24, 2025

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Accessories

Accessories

Meet the DJ making jadau bling for your teeth

Meet the DJ making jadau bling for your teeth

Shrikesh Choksi’s Frostbite Lab is incorporating traditional Indian jewellery techniques into grills, using a network of karigars and vendors in Mumbai’s Zaveri Bazaar

Shrikesh Choksi’s Frostbite Lab is incorporating traditional Indian jewellery techniques into grills, using a network of karigars and vendors in Mumbai’s Zaveri Bazaar

Fashion content creator 'Gayu' Gayathri Mohan wearing custom gold grills by Frostbite Lab
 

Hearts. Flowers. Butterflies. Emojis. Sculptural floating letters that spell out a name. Brand logos. In the world of oral jewellery, if you can imagine it, you can wear it on your teeth, and Frostbite Lab, a Mumbai-based jewellery brand, is making some of the most imaginative grills, or bejewelled mouthpieces, in India.


“When people think of grills, they usually think of hip-hop and of something that’s very loud and out there. But today, a lot of the designs are very minimal and can complement your everyday outfit,” explains Shrikesh Choksi, 30, the founder of Frostbite Lab.


Becoming a grill designer was never the plan. A Business and Finance graduate from the University of Southern California (USC), Choksi moved back to Mumbai in December 2019 and worked at a venture capital firm full-time while DJ-ing on the weekends. Then came the nationwide lockdown during the COVID-19 pandemic in early 2020, and an oddly specific dream featuring A$AP Rocky. “It’s kind of embarrassing,” he laughs. “The dream was A$AP wearing a set of grills like he generally does. I woke up the next day thinking about how grills are made. And of course, it was in the midst of a lockdown, so we had all the time in the world to think of stuff.”


And think he did. Choksi spent weeks down a rabbit hole of YouTube tutorials, looking up grill artists across the world and setting up Zoom calls with them. “I spoke with experts from Brazil, New York, and Tokyo, and almost 20 dentists,” he recalls. The first step was to make a set of grills for himself.“ Luckily, I happened to have a friend here who is also a dentist. He connected me with his lab and helped me figure out the entire process.” Read Chloe Chou's conversation with the designer on The Nod.

Hearts. Flowers. Butterflies. Emojis. Sculptural floating letters that spell out a name. Brand logos. In the world of oral jewellery, if you can imagine it, you can wear it on your teeth, and Frostbite Lab, a Mumbai-based jewellery brand, is making some of the most imaginative grills, or bejewelled mouthpieces, in India.


“When people think of grills, they usually think of hip-hop and of something that’s very loud and out there. But today, a lot of the designs are very minimal and can complement your everyday outfit,” explains Shrikesh Choksi, 30, the founder of Frostbite Lab.


Becoming a grill designer was never the plan. A Business and Finance graduate from the University of Southern California (USC), Choksi moved back to Mumbai in December 2019 and worked at a venture capital firm full-time while DJ-ing on the weekends. Then came the nationwide lockdown during the COVID-19 pandemic in early 2020, and an oddly specific dream featuring A$AP Rocky. “It’s kind of embarrassing,” he laughs. “The dream was A$AP wearing a set of grills like he generally does. I woke up the next day thinking about how grills are made. And of course, it was in the midst of a lockdown, so we had all the time in the world to think of stuff.”


And think he did. Choksi spent weeks down a rabbit hole of YouTube tutorials, looking up grill artists across the world and setting up Zoom calls with them. “I spoke with experts from Brazil, New York, and Tokyo, and almost 20 dentists,” he recalls. The first step was to make a set of grills for himself.“ Luckily, I happened to have a friend here who is also a dentist. He connected me with his lab and helped me figure out the entire process.” Read Chloe Chou's conversation with the designer on The Nod.

 

 

Bollywood actor Sonam Kapoor surrounded by Dior shopping bags: a representational image for luxury shopping in India

Fashion

Fashion

If luxury is dead, Indian buyers don’t know it

If luxury is dead, Indian buyers don’t know it

Contrary to the global outlook, the Indian luxury industry is set to thrive. The local customer, though, is no longer fine with cookie-cutter options

Contrary to the global outlook, the Indian luxury industry is set to thrive. The local customer, though, is no longer fine with cookie-cutter options

The designer Ruchika Sachdeva in her studio garden

Fashion

Fashion

Ruchika Sachdeva starts show days with 12 minutes of meditation

Ruchika Sachdeva starts show days with 12 minutes of meditation

The creative mind behind Bodice likes to kick things off on a zen note (even if the copycats threaten to disturb the idyll)

The creative mind behind Bodice likes to kick things off on a zen note (even if the copycats threaten to disturb the idyll)


 

Hair & Makeup

Hair & Makeup

Everything I know about hair oiling, I learned from my father

Everything I know about hair oiling, I learned from my father

The world deemed hair oiling as the remit of indulgent moms and chiding grandmothers, so my father created his own haircare rituals for his daughters

The world deemed hair oiling as the remit of indulgent moms and chiding grandmothers, so my father created his own haircare rituals for his daughters

A still from Hair Love, an Oscar-winning animated short film from Matthew A. Cherry
 

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