Tarun Tahiliani has had quite the year. It started off with the bride of the year, Radhika Merchant, in custom TT couture as her final look at the hastakshar ceremony in Jamnagar and continued as she and her guests went on to sport more TT through the course of the wedding. Even Kim Kardashian attended the wedding’s ashirwad ceremony in a custom TT ensemble. While his campaigns have often starred society’s who’s who, this year got a Gen Z glow-up with stars Alaya F and Gurfateh Pirzada, plus fuckbois in plunging pec-necks led by Vedang Raina. And then, over a single weekend in Delhi, he led a baaraat flanked by Ranbir Kapoor for Tasva (his festive-focussed menswear label) the day after he launched the current jewel in his crown his luxury prêt collection, OTT, at Lakmé Fashion Week. If that wasn’t quite enough, barely a month later, the TT Annual Parade returned to Art Mumbai to celebrate craft through song, dance, art, and plenty of drama.
The highlight for him, though, has been OTT. “Say it like, Oh TT,” he coos in his signature baritone. “Luxury prêt has been my first love. It took me over three decades to come back to it.” On December 12, 1987, TT, whose label was then called Ahiliani, put on a show at Ensemble in what was then called Bombay. Models strutted around at the salon-styled show in silk topis, jackets, pencil skirts, and mul anarkalis paired with little jackets. But while he made it with his wife, Sal, to the Bombay magazine cover a week later, India was not ready for luxury prêt. Instead, what followed was a deep dive into Indian craft and textiles, and the birth of his ‘India Modern’ aesthetic, be it in championing the drape or making heritage embroideries lighter and more accessible, with a few prêt collections along the way.
The Nod's Shahnaz Siganporia chats with the designer about his journey to OTT, feeling like an imposter, taking "guiltless" time off, and playing by his own rules.
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Tarun Tahiliani has had quite the year. It started off with the bride of the year, Radhika Merchant, in custom TT couture as her final look at the hastakshar ceremony in Jamnagar and continued as she and her guests went on to sport more TT through the course of the wedding. Even Kim Kardashian attended the wedding’s ashirwad ceremony in a custom TT ensemble. While his campaigns have often starred society’s who’s who, this year got a Gen Z glow-up with stars Alaya F and Gurfateh Pirzada, plus fuckbois in plunging pec-necks led by Vedang Raina. And then, over a single weekend in Delhi, he led a baaraat flanked by Ranbir Kapoor for Tasva (his festive-focussed menswear label) the day after he launched the current jewel in his crown his luxury prêt collection, OTT, at Lakmé Fashion Week. If that wasn’t quite enough, barely a month later, the TT Annual Parade returned to Art Mumbai to celebrate craft through song, dance, art, and plenty of drama.
The highlight for him, though, has been OTT. “Say it like, Oh TT,” he coos in his signature baritone. “Luxury prêt has been my first love. It took me over three decades to come back to it.” On December 12, 1987, TT, whose label was then called Ahiliani, put on a show at Ensemble in what was then called Bombay. Models strutted around at the salon-styled show in silk topis, jackets, pencil skirts, and mul anarkalis paired with little jackets. But while he made it with his wife, Sal, to the Bombay magazine cover a week later, India was not ready for luxury prêt. Instead, what followed was a deep dive into Indian craft and textiles, and the birth of his ‘India Modern’ aesthetic, be it in championing the drape or making heritage embroideries lighter and more accessible, with a few prêt collections along the way.
The Nod's Shahnaz Siganporia chats with the designer about his journey to OTT, feeling like an imposter, taking "guiltless" time off, and playing by his own rules.
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