A hundred years, endless weddings, and one simple truth: no one does florals like Interflora

Weddings in India have always been celebrations of colour, rituals, and memories. And the standout element that’s been a part of it since always? Florals. From marigold-laden courtyards to jasmine-scented mandaps, flowers have never been silent witnesses, visual expressors, and mood-setters, threading tradition and emotion through every moment. They’re everywhere: on trousseau tables, draped across ceremonial aisles, cascading from backdrops, perfected into dramatic arches.

It’s this timeless role of florals that Interflora has elevated to an art form. With a legacy that spans over a century, rooted in the UK and brought to India in 2017 by Anuja Joshi, the brand has transformed the way luxury weddings think about flowers. Joshi’s vision is simple: to honour tradition while turning flowers into storytelling devices that capture a couple’s personality, memories, and style. Something that has made them the preferred choice for some of the country’s most high-profile weddings.

How Interflora took florals from a decor element to the core narrative

Interflora India’s approach is simple but transformative: florals aren’t supporting characters—they’re the inspiration for everything else. Colour palettes, décor themes, lighting choices, and even stationery often revolve around the floral narrative, giving the entire wedding a sense of cohesion and uniqueness, and Interflora manages this role like a pro.

Their promise? Handcrafted floral stories at scale, all customised as per the client’s requests. That means no two entryways look the same. No two arches echo identical colour palettes. Each curation is a bespoke expression of the couple’s history, preferences, and quirks. Whether you’re going for a traditional big fat Indian affair or a hyper-glam, clash of cultures wedding, they match personal touches—heirlooms, travel souvenirs, family rituals—with floral grandeur.

This means experiences that resonate deeply with the people. It means a floral installation that echoes the palette of the couple’s first date, centrepieces that mirror the bride’s favourite colour, or corners inspired by the couple’s favourite holiday spots.

Personalisation, scaled up

What started as a humble business has now gone on to redefining how the country engages with and perceives flowers, all while setting new standards for the industry with design, intention, and lasting impact. How? By ensuring that every floral setup resonates with meaning, scale, and individuality—making flowers not just part of a wedding, but the lens through which the day is experienced. “At the heart of every unforgettable wedding is one hero element that defines the experience. Our role is to shape that moment with flowers that are as timeless as they are transformative,” says Joshi.

Today, Interflora India operates over 100 state-of-the-art studios, partners with 200+ growers, and employs 180+ globally trained floral designers, delivering handcrafted arrangements across 30+ cities—often in as little as 90 minutes. But more so, they continue being the go-to name for luxury celebrations and events, marrying scale with soul, and trend with tradition.

The art of designing stories

Interflora puts forth a simple yet radical idea: flowers don’t have to be mere fillers; they should be storytellers. Trusted by some of India’s most iconic couples—Alia Bhatt and Ranbir Kapoor, Kiara Advani and Sidharth Malhotra, Radhika Merchant and Anant Ambani—their decor artistry and floral styling adds nuance, narrative, and beauty, tailored to every moment, every guest, and every space.

Moreover, their expertise extends beyond weddings and into branding events and corporate setups as well, with brands like Dior, Gucci, Saint Laurent, Manish Malhotra, and Sabyasachi all coming to them for customised floral arrangements. Whether it be daring colour combinations, OTT floral grazing tables or soft, earthy, romantic aisles and backdrops, Interflora has mastered the art of making florals personal, bold, and unmistakably luxurious. They’ve proven that flowers can do more than beautify—they can narrate, celebrate, and elevate.

Explore Interflora’s wedding decor services here.