In collaboration with Roseroom by Isha Jajodia

Fashion16 Jul 20243 MIN

The rise and reign of soft-girl glamour in bridal fashion

Dear soft-girl brides, we see you, we hear you and we’re thrilled to bring you Roseroom by Isha Jajodia’s latest bridal collection that’s bound to make hearts flutter

We've witnessed a wide spectrum of bridal styles—from traditional to maximalism, ultra-chic to rule-breaking modern. Now, as bridal fashion continues to evolve, it's time to welcome the era of soft-girl brides. These are the unabashed romantics, deeply in touch with their femininity and unafraid to wear their hearts on their sleeves. Quite literally. These are, the girl’s girls—armed with a valued sense of sisterhood, lip glosses in their purses and bows in their hair, prepared to girl-boss in a way that inspires everyone around them to embrace their softer, gentler side.

Unlike some of the high-fashion trends that often feel out of reach, the soft-girl glamour is in a lot of ways an evolution of the cottagecore mood. Only more empowered, more relatable, and oh-so-fashionable. While this aesthetic may have established its reign over bridal fashion only recently, it has circled the beauty space for quite some time. Think no makeup-makeup looks that speak of dewy skin, fluttery (false) lashes, blush on blush, speckled sparkles, and more blush. And then there’s the jewellery that fits the memo perfectly—statement-making pearls and diamonds that exude regent-core refinement. These pieces are storied and far from mere trinkets, proving that less is definitely more when that 'less' comprises lavish gems and rare cuts. Now revered as a lifestyle choice in itself, it was only a matter of time before ceremonial wear received its fair share of soft-glam makeover.

Speaking of which, Alia Bhatt's 2024 Met Gala look is a quintessential case-in-point of the soft-girl aesthetic. Her vintage-inspired ensemble, further accentuated with jewel-laden tresses, dreamy makeup and a thirty-foot-long train, was nothing short of ethereal. If you, too, are looking to curate a wardrobe that is a romanticised version of yourself, Roseroom by Isha Jajodia is all set to bring their soft-girl savoir-faire to The Wedding Collective with their latest bridal collection.

Your front-row seat to ‘The Fortress’

Roseroom by Isha Jajodia is poised to captivate hearts at The Wedding Collective with their new collection, 'The Fortress.' This exclusive array of bridal wear merges the romance of Indian traditions with the sophistication of European influences, creating a distinct aesthetic that's both timeless and contemporary.

Founder Isha Jajodia’s passion for the French Riviera along with the regalness of the Qutub Minar breathes life into each piece, adding a fresh, affectionate essence to traditional Indian bridal wear. The signature soft-glam elements such as intricate needlework and sheer fabrics along with the colour palette is a testament to this fusion, with delicate whites evoking eternal luxury, pastels adding a layer of romanticism, and vivid hues tailored into graceful couture providing a canvas for those who their want their femininity to stand out.

What sets this collection apart is its ability to offer versatility while upholding its inherent distinguished design sensibility. The flowing silhouettes and rich textures are designed to cater to various wedding festivities, allowing for a seamless transition from the sacred rituals to the celebratory receptions. Imagine dainty French lace appliques on silk organza, paired with nature-inspired abstract motifs and exquisite dori work, weaving together a narrative of heritage and modernity, perfect for today’s bride. Whether you pick the lacework saree for intimate ceremonies, the butter-yellow lehenga for a welcome brunch, or the coquettish off-shoulder lehenga for the cocktail party, the atelier’s latest collection invites you to experience the magic of bridal finery reimagined.

At The Wedding Collective, ‘The Fortress’ will undoubtedly intrigue and inspire, offering brides a glimpse into the extravagance of soft-girl charm. Don’t miss the chance to explore these exquisite pieces and find the perfect ensemble for your special day.

Step into the world of Roseroom by Isha Jajodia at The Wedding Collective and experience their exclusive ethos and designs up close.