In case you needed proof beyond your social media feeds that this is, undoubtedly, the year of blush, we’re here to tell you it’s happening. Milk Makeup’s second product to go viral after its famed Hydro Grip primer was its wobbly-textured Cooling Water Jelly tint, Rare Beauty’s bestseller is its Soft Pinch liquid blush, Hailey Bieber just launched her Rhode Pocket blush, while Mother Pat McGrath has been busy promoting new shades of her Divine Cream blush sticks. Everyone’s aboard the blush train, and excitement around the category’s reaching a fever pitch.
But wearing blush? It’s an art. In an Instagram reel viewed 2.1 million times, one content creator painted her whole face red with a Pixi On-The-Glow ruby blush stick, with the caption “Is it too much blush?”. “Blush 2024 needs to be stopped,” read one of the top comments. “It’s giving ✨ alcoholic ✨,” read another. One user asked if the objective was to look like they got radiation poisoning. Clearly, there is such a thing as going overboard.
Whether you’re a ‘tomato girl’, a ‘strawberry glaze girl’, or just someone who wants a pick-me-up, we decode some of our favourite trends in blush right now.
Sober flushed
For the risk averse, this is a pretty natural-looking, straightforward way of applying blush. The idea is to look like you’re flushed, like midway into a night of too many glasses of wine or as if someone’s just paid you a sizzling compliment. Apply a few dabs of a rosy, pink cream blush like Simply Nam’s Velvet Cream Magic blush, or a warm nude like the Ilia Color Haze in the shade Waking Up, on the apples of your cheeks and blend. If you prefer a powder, I can’t recommend the iconic Nars Orgasm blush enough. It’s peachy pink with the slightest bit of shimmer and looks great on practically everyone.
