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Fashion07 Aug 20242 MIN

The trend towards bespoke fashion remains strong

An Ajio Luxe representative shares the trends for the season and what one can expect from its partnership with The Wedding Collective

When it comes to wedding shopping, it’s not just about nailing the main outfits. You’ve got those in-between events, the must-have accessories, gifts, and giveaways—all of which need their own special touch. Enter The Wedding Collective, happening from August 23-25 at the Jio World Convention Centre in BKC, Mumbai. This event promises to be your ultimate one-stop shop for all things wedding.

To ensure you’re covered from head to toe, we’ve teamed up with Ajio Luxe, the premier online destination for luxury shopping. They've curated an array of fashion and accessory brands like Swarovski, Marc Jacobs, Coach, and Cult Gaia, alongside chic décor labels like Hatsu and Objectry—perfect for decking out your new home. We caught up with a spokesperson from the brand to get the inside scoop on what you can expect at the event.

What makes the partnership between Ajio Luxe and The Wedding Collective the perfect fit?

The seamless fusion of Ajio Luxe’s dedication to bringing the best of global luxury to India with The Wedding Collective’s promise to create an unforgettable wedding shopping experience. Together, we introduce couples to diverse exclusive collections, ensuring their wedding preparations are truly memorable.

 What is Ajio Luxe looking forward to the most?

We're committed to helping every bride and groom find the perfect pieces for their trousseau, pre-wedding celebrations, gifts, honeymoon attire, and beyond. Our collaboration with The Wedding Collective amplifies this dedication. At the event, we’ll showcase exclusive luxury brands available only on Ajio Luxe, including Benedetta Bruzziches, Stella McCartney, Bottega Veneta, Jimmy Choo, Villeroy & Boch, Tod’s, and more. This partnership ensures couples have premium choices for every wedding occasion, delivering an unparalleled shopping experience.

Can you share some insights into this year’s wedding and shopping trends?

We anticipate a continued demand for statement pieces and personalised touches in wedding attire. The trend towards luxury and bespoke fashion remains strong, with couples seeking unique, memorable, and niche luxury brands that tell a story. Ajio Luxe is poised to meet these expectations with our curated selections and innovative services like the Try & Buy option which allows shoppers to experience luxury fashion in the comfort of their homes. As weddings continue to be celebrated in a grand way, Ajio Luxe stands ready to be the ultimate destination for all those high fashion moments.