Do you remember the time when a hairdryer was just another tool on your dressing table? The era when your handwash was nameless? Those were the good old days, well before curation went from Pinterest boards to our bathroom shelf aesthetic.
Now it’s all about Supersonic hair dryers that cost as much as some people’s monthly rent, and herbaceous, mandarin-rind handwashes at ₹3,000 a pop. Even toilet paper got gussied up with quirky illustrations and whatnot. (One brand’s offerings have even been called the ‘Birkin bag of toilet paper’.) The big shift has been declared: just because a product is perfunctory does not mean it can’t look and smell less...bathroomy. Lately, this desire to reinvent the everyday with a dash of luxury has also reached the only part of our grooming regimen that remained blissfully dull and forgotten. Hold that two-for-one pack of Colgate, because bougie, aesthetic dental care has well and truly arrived.
Need proof? Salt Oral Care, the Mumbai-based brand, lends whimsy to the mundane, twice-a-day brushing routine with separate toothpastes for ‘dusk’ and ‘dawn’. And there’s no sign of blinding reds or blues in the packaging either. The aluminium tubes (because who uses plastic anymore?) are dipped in soft saffron, warm tangerine, sky blue or even a calm olive corresponding to a whitening matcha (!) formulation. The toothpastes also come with a chic metal squeezer key, so you never have to work hard for that last dollop. Head to The Nod to know more about the Aesop-ification of your oral hygiene
