“We said we will take away the mental load of mothering, and I think we have,” says Croatian-origin entrepreneur Tena Pick about her latest enterprise. It’s quite a loaded statement for a project that is barely two months old, but Pick knows she’s on to something. Earlier this year, Pick and her strategic board advisor, Tanushree Seth, a New-Delhi-via-New-York transplant, launched a 6,000 sqft space in the heart of Bengaluru whose core clientele is a unique cohort: working parents.
With Coro, a co-working space and members-only family club in Indiranagar spread over two floors, the idea was to offer a nurturing ecosystem where parent entrepreneurs can thrive. The pair connected over a WhatsApp group that provided new moms a community during the COVID-19 pandemic, and by the time offices had reopened and work-from-home arrangements were coming to an end, they knew what their city really lacked.
“We have created a space where there is no guilt. You want to build the next unicorn? Great, we got you. You want to drink your coffee hot and read a book? We got you,” continues Pick, who moved to India seven years ago and has a decade’s experience in gender and development. She found a willing conspirator in Seth, who worked in strategy at Estée Lauder and its brands, and together they have created this new workspace for modern parents. The Nod chats with founder Tena Pick and strategic board advisor Tanushree Seth about the 6,000 sqft space in the heart of Bengaluru whose core clientele is a unique cohort: working parents.
