What do you do when your sister asks you to dress her for her wedding? If you’re designer Kresha Bajaj, the answer is: everything. From pastel lehengas to fringe-drenched mini dresses, Bajaj crafted not just bridalwear but an entire sartorial ecosystem for a multi-day wedding marathon in Suryagarh, Jaisalmer, late last year. The final count? Eighty-four custom outfits. And that doesn’t even include the off-the-rack selections that relatives hoarded like couture collectibles. “It was madness and chaos,” she laughs. And somehow, it was magic too.
Sister, stylist, saviour
Bajaj is no stranger to wedding couture—her namesake label is known for its intricate embroidery and sculpted silhouettes, with a growing cult following among South Asian brides. But this time, the bride was her younger sister, Karyna, five years her junior and, by Bajaj’s account, “Like my grandma—in the best way. Like any sisters, we have the best relationship and then we fight like cats and dogs. That kind of sums up our relationship even now.” So, when Karyna got engaged, Bajaj didn’t immediately say yes to designing everything.

Ultimatums work
“In the past, she’d ask for pieces, insist on changes, and then hate the final look. I’d end up being stuck with an outfit I didn’t know what to do with because I’m not selling it to anyone else,” Bajaj explains. “I gave her an ultimatum that I’m going to make her what I think would look best and she can wear it. And if she doesn’t like it, we can go to any designer in the world and buy her what she likes—but she cannot give an opinion while I’m designing until she sees the final outfit.” Spoiler: Bajaj took over. Completely.
Not just the bride
The looks weren’t just for the bride. Bajaj dressed everyone—from the groom, the groom’s family, her own husband, her nani, bridesmaids, cousins, to some of Karyna’s friends. “The last thing I wanted was for it to look like everything was from the same collection,” she says. “We did the opposite of what we usually do when creating a collection—we didn’t want even two people to look the same. The mood board of the outfit was the individual: what works for them, their body, how do we make it so that they can cherish it and wear it in multiple ways? Each outfit had to feel like them.”