Eleven stores across the country, a robust online platform and leading brands ranging from Laura Mercier to Deepika Padukone’s 82E, YSL, Allies of Skin, Bobbi Brown, Huda, Skin 1004 and so many more; in a short time Tira has become the beauty and wellness destination. This August, Tira comes to The Wedding Collective, with a special pop-up that involves custom experiences, a selection of brands perfect for the bride, groom and families, and their personal touch to beauty. We asked Bhakti Modi to share more:
What made you decide to partner with The Wedding Collective?
The wedding and beauty industries have significant synergies, driven by the high demand for personal grooming and aesthetic services leading up to and during the big day. Partnering with The Wedding Collective enables Tira to reach the targeted market that is very likely to be interested in luxury beauty products and services. This helps in building brand awareness and acquiring clients.
What can clients expect from Tira at The Wedding Collective?
At The Wedding Collective, guests can expect exclusive beauty treatments, personalized makeup consultations, and luxurious skincare recommendations from top global and homegrown brands. They can also avail expert advice from industry experts, enjoy product demonstration, samples and special offers on best-selling makeup, skincare and fragrances.
Beauty (make-up, hair and skin-care) has become such an important part of weddings, what has your experience been with Tira and your customer base when it comes to weddings?
Beauty, encompassing makeup, hair, and skincare has become a pivotal part of weddings as brides strive to look their best for one of the most important days of their lives.
Brides and grooms now look to develop a personalised skincare regimen well in advance that enhances skin texture and gives them the radiance leading up to the big day. Experimenting with different makeup techniques and combinations can help a bride find the perfect look for her wedding events.
Is there one particular item or brand that brides especially gravitate towards?
Brides often gravitate towards a high-quality foundation for their wedding day makeup. A good foundation creates a flawless base, ensuring that their skin looks smooth and provides long-lasting coverage, control shine, and withstand the emotional and physical demands of the day, such as tears, hugs, and dancing. Brands like Estée Lauder Double Wear, Mac's Studio Fix, Huda Beauty's Faux Filter and Givenchy's Prisme Libre are some products that are popular in this space.
What about the groom, what is he looking for?
Grooms today are interested in enhancing their wedding day appearance by developing skincare practices such as cleansing, exfoliating, and moisturizing to ensure a clear and healthy complexion. Hair and fragrance are 2 other categories where we see deep interest from grooms.
Like a bridal clothing trousseau, the make-up trousseau is essential for brides too. How does Tira fit in here?
At Tira, there is something for everyone, wherever they are in their beauty journey. With a strong curation of global and homegrown brands, Tira caters to demands in all categories - skincare, make up, hair and fragrance. Our highly skilled beauty advisors help one navigate through their beauty requirements and preferences to curate their beauty trousseau.
TWC is also about celebratory fashion and beauty. What is the one item or brand that you are most excited to showcase?
We look forward to welcoming the bridal party to an immersive beauty experience at Tira. Our experts are here to attend to all your beauty needs and concerns and offer solutions. We are excited about some exclusive services that we can offer to these brides which would help them look and feel their best for the most special day. Our aim is to cultivate a welcoming environment where you can truly immerse yourself in the world of beauty. Imagine stepping into a space that exudes elegance and tranquility, where you can explore products, seek advice, enjoy beauty services, and feel confident. At Tira, we understand that the wedding day is just one part of a couple's beauty journey. These moments of discovery, facilitated by Tira's expert curation, can become cherished memories associated with their special day
What are you personally looking forward to?
Beauty purchases are recurring and always evolving. During our interactions with the targeted guests at TWC, we look forward to bringing them into an immersive beauty experience led by Tira and ultimately converting them to long-lasting Tira customers.
