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newsletter issue 341

newsletter issue 341

AUGUST 26, 2026

AUGUST 26, 2026

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The internet’s got a sense of humour, even if it’s a little savage. For eons, everyone has been describing everything they somewhat like—clothes, products, homestays, habits, lifestyles—as “chic” to convey the impression that they have taste. So much so that in newsrooms the word entered the list of banned adjectives, joining the likes of “delectable”, “mouthwatering” and other obnoxious qualifiers. Naturally, the internet decided to kill it properly. Enter the viral “kinda chic to” posts, which rebranded the most mundane, quirky things and situations as aspirational in yellow font. They are silly and strangely specific, and the 1,00,000-plus posts and Reels symbolise a collective itch to saturate its use till the word loses meaning (again).


The latest thing to get the ‘chic’ treatment? The humble stainless-steel thali. These Indian home kitchen staples are now being sold as “chrome plates” for upwards of â‚č600, finding new audiences overseas as, of course, “table decor”. It’s the same plate your mother would hand you with two rotis and a stern reminder to eat your veggies. Kinda chic to eat out of a thali, no?

The internet’s got a sense of humour, even if it’s a little savage. For eons, everyone has been describing everything they somewhat like—clothes, products, homestays, habits, lifestyles—as “chic” to convey the impression that they have taste. So much so that in newsrooms the word entered the list of banned adjectives, joining the likes of “delectable”, “mouthwatering” and other obnoxious qualifiers. Naturally, the internet decided to kill it properly. Enter the viral “kinda chic to” posts, which rebranded the most mundane, quirky things and situations as aspirational in yellow font. They are silly and strangely specific, and the 1,00,000-plus posts and Reels symbolise a collective itch to saturate its use till the word loses meaning (again).


The latest thing to get the ‘chic’ treatment? The humble stainless-steel thali. These Indian home kitchen staples are now being sold as “chrome plates” for upwards of â‚č600, finding new audiences overseas as, of course, “table decor”. It’s the same plate your mother would hand you with two rotis and a stern reminder to eat your veggies. Kinda chic to eat out of a thali, no?

 

Tanvi Parekh, Features Editor

Tanvi Parekh, Features Editor

 

 

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