By now you should have seen the teasers all over your feed (and if you haven’t, it may be time to refresh your follow list)—The Wedding Collective by Reliance Retail is back and registrations are open.
As promised, we’ve sized up Season 2 and it is bigger, bolder, and grander than you could ever imagine. This edition has all your favourite designers, jewellers, gifting services, and so on. With a more in-depth curation, special pavilions, and a series of unique experiences that will make shopping for your next celebration absolutely seamless.
“It thrills me that The Wedding Collective by Reliance Retail is back for its second year. The success of last year’s event only highlighted the team’s mission—a well curated, immersive experience that provides an unparalleled, consummate retail experience,” says Isha Ambani.
Not that you should need any more encouragement but here are just some of the many reasons why you should clear your calendars, block your dates, and make your way to the Jio World Convention Centre (JWCC) in Mumbai, from the 22nd to the 24th of August: Let’s be clear, this is not your basic exhibition. Far from, in fact. “A big sign of success is when our partners immediately signed on for Season 2. That’s an exciting position to be in,” says Priya Tanna, President, The Right Side, Reliance Retail’s creative agency and the force behind this show. “We have our headlining designers and jewellers all returning with brand new collections, but we’ve also taken it a step further, looking at weddings and the festive seasons from all angles, and bringing in innovative, new shopping experiences.”
Over the past few months, The Wedding Collective team has been scouring the country for the hottest brands, hidden gems, IYKYK labels, and insider-only names in categories ranging from fashion and jewellery to gifting and accessories—to ensure that no guest leaves the show empty handed.
We’re going from L to XXL
Our debut edition saw 65 brands over 50,000 sq ft. This year, we’ve only grown bigger. And yes, in this case, bigger does equal better.
We’re now talking 100+ brands, 90,000 square feet, multiple pavilions, expert panels, cocktails by the hour, and an entire gamut of new experiences that promises this wedding shopping experience to be the most consummate of them all.
So what can you expect? The country’s top talent—be it India’s leading designers and jewellers to the best in gifting and wedding services, or the hottest emerging brands to the hidden gems and discoveries of the year. These leading creatives will all be present to meet and interact with brides, grooms, and their families providing a bespoke and intimate experience that really cannot be replicated.
This edition also sees the return of our favourite pavilions from last year (more on that below) and the launch of exciting new pavilions (we’ll be announcing these very soon). We don’t want to reveal everything just yet, but all in good time, so stay tuned for more.
The Artisans Audit by Jaina Lalbhai is back
Last year, Ahmedabad based Jaina Lalbhai curated The Artisans Audit, a craft-focused pavilion, that provided a platform to some incredible talent and heritage craftsmanship from across the country. Her sold-out curation, with its eclectic, easy but as fashion as they are craft forward pieces proved to be one of the most popular highlights of The Wedding Collective.
“No other country has this myriad tapestry of talent and crafts that co-exist harmoniously,” says Lalbhai. “This year, like the rest of the show, we are going bigger. Through this curation we plan to take you on a craftsmanship journey across India. Labels that celebrate our textiles, embroideries, and crafts come together in a meticulous, indulgent experience for our consumer.”
