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newsletter issue 273

newsletter issue 273

MARCH 20, 2026

MARCH 20, 2026

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Does the word Clavicular mean anything to you? Nope, it’s not Biology-speak for your collarbone; it’s actually the world’s most famous looksmaxxer’s name. American creator Braden Eric Peters goes by @Clavicular online because he teaches men how to use shoulder width to maximise their masculinity. Sounds odd? Well, welcome to the land of looksmaxxing. The 20-year-old is considered exceptionally good-looking and has decided to help other men reach his level or, as the internet calls it, looksmaxx. The goal here is for men to “ascend” or “to optimise their attractiveness”, often at any cost.


And here the good looks aren’t subjective. This community has built a scale called PSL to determine where you stand. Scored from 1 to 8 typically, it studies facial symmetry, bone structure, and eye shape, among other things. In this toxic masc world, if you land at the bottom rung you are categorised as ‘sub-human’. To get more insight into this world, we chatted with Shreyansh, an Indian looksmaxxer--scroll to know more. 

Does the word Clavicular mean anything to you? Nope, it’s not Biology-speak for your collarbone; it’s actually the world’s most famous looksmaxxer’s name. American creator Braden Eric Peters goes by @Clavicular online because he teaches men how to use shoulder width to maximise their masculinity. Sounds odd? Well, welcome to the land of looksmaxxing. The 20-year-old is considered exceptionally good-looking and has decided to help other men reach his level or, as the internet calls it, looksmaxx. The goal here is for men to “ascend” or “to optimise their attractiveness”, often at any cost.


And here the good looks aren’t subjective. This community has built a scale called PSL to determine where you stand. Scored from 1 to 8 typically, it studies facial symmetry, bone structure, and eye shape, among other things. In this toxic masc world, if you land at the bottom rung you are categorised as ‘sub-human’. To get more insight into this world, we chatted with Shreyansh, an Indian looksmaxxer--scroll to know more. 

 

 

 

Food

Food

In Hyderabad, Telugu cuisine gets the fine-dining makeover it deserves

In Hyderabad, Telugu cuisine gets the fine-dining makeover it deserves

At Theta Theta Telugu, expect rasam served as consommĂŠ, avakaya pappu annam as arancini, and other old favourites reinvented

At Theta Theta Telugu, expect rasam served as consommĂŠ, avakaya pappu annam as arancini, and other old favourites reinvented


Mind

Mind

Inside the mind of a 20-year-old Indian looksmaxxer

Inside the mind of a 20-year-old Indian looksmaxxer

A growing community of men believe looking better will improve the quality of their life, and they’re willing to go to extreme lengths to get there

A growing community of men believe looking better will improve the quality of their life, and they’re willing to go to extreme lengths to get there

Fashion

Fashion

This $17 thong was what every ‘naked’ dresser wore over awards season

This $17 thong was what every ‘naked’ dresser wore over awards season

The ‘Shark Tank’-approved cheap-and-cheerful thong from Stringys has become red carpet stylists’ secret weapon

The ‘Shark Tank’-approved cheap-and-cheerful thong from Stringys has become red carpet stylists’ secret weapon


 

Fashion

Fashion

Lovebirds’ internet-breaking show took place in an internet-free garden in Sri Lanka

Lovebirds’ internet-breaking show took place in an internet-free garden in Sri Lanka

At the launch of their SS26 collection, the designer duo behind the Delhi label discuss batik, Geoffrey Bawa, and architecture in clothes

At the launch of their SS26 collection, the designer duo behind the Delhi label discuss batik, Geoffrey Bawa, and architecture in clothes

The Lovebirds show in Lunuganga, Sri Lanka
 

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