Full disclosure, my laptop is decked out with colourful stickers that read ‘Glossier’ in loopy letters. The only way I could talk myself out of buying the brand’s signature millennial pink hoodie (as seen in countless IG posts and on Timothée Chalamet) was by reminding myself I own several pink hoodies already. I did succumb to buying the Brooklyn mini tote, though. In short, I’m a sucker for cute merch.
Branded merch isn’t a novel concept, but of late, more and more beauty brands are producing Instagrammable items that aren’t related to make-up or skincare, but have the ability to sell out in minutes (Hailey Bieber, we’re looking at you). A way for superfans to pledge their allegiance to the brands they love and to show the world what they’re into, these limited-edition items are equally functional and fun.
Whether you’re a sunscreen fanatic or a dewy-skin obsessive, listed below are the best wearables (and usables) from beauty brands you can get your hands on right now. Happy shopping!
