Everyone wants that green co-ord set from ‘Beef’. You can get it from Cord

If there’s one thing that season one of Beef taught us, it’s that you can have immaculate taste and still be a truly awful, petty human being. Season two riffs on that again but with a fresh cast that includes Carey Mulligan and Oscar Isaac, who play Lindsay and Josh, an unhappily married couple who manage an exclusive California country club. The pair are being blackmailed by their Gen Z employees Ashley (Cailee Spaeny) and Austin (Charles Melton), who witness—and also record on their phone—a raging fight between the older couple, footage they then use to get Ashley a full-time job at the club. But as the drama ratchets up and the characters get greedier, what stays the same is Lindsay’s pristine, English-country-coded wardrobe.

Lindsay is a posh British expat transplanted to Montecito, the ultra-exclusive seaside town (Prince Harry and Meghan Markle live here) where she’s now simply the manager’s wife at the club. An aspiring interior designer/hostess who still flirts with her former boyfriend over WhatsApp, she’s stuck in her suburban American life partly because Josh spent her inheritance and has a gambling problem. She floats around in peasant dresses, toile de Jouy-print suits, and crochet knits that make her feel like she still owns a countryside manor. Her wardrobe comes from brands like Sézane, Dôen, Reformation, and, most excitingly for us, New Delhi-based label Cord.

You spot the Indian label right in the very first episode; in one scene Lindsay wears a long, collared shirtdress painted with a seaside landscape dotted with swans and human figures moving around against the water and the sky. Fast forward to episode three and there are two more looks by the brand—a smocked dress and a pista-green linen painted co-ord set. But Cord’s whimsical, almost pastoral designs actually hide the fact that Lindsay is a wolf in floral-print sheep’s clothing. Costume designer Olga Mill aptly described her style to Netflix as “Marie Antoinette in a shepherd’s garden”. Mill added, “Marie Antoinette was just pretending to be a peasant, like they’re pretending to be in the same world as the members of the club.” Lindsay plays with her dachshund Burberry, dressing him in an assortment of printed jackets and knits like a walking teapot, organises fundraisers for the club, and then manipulates her tennis coach into paying for her cosmetic procedures. Her style is peak millennial—thoughtful in parts, performative in others—and it reflects the importance she places on appearances, whether it’s her clothes, her home, or the shade of white on the tablecloth at the club.

Cord designers Neha Singh and Pranav Guglani didn’t know their clothes would make an appearance on the show, but they were nevertheless thrilled when they spotted them. “We absolutely loved season one and right now we are watching episode four or five of this one and loving it as well. It’s just that whenever she [Lindsay] is wearing Cord we can’t focus on anything else and then we have to keep rewatching it. I just get lost looking at how amazing she looks,” shares an excited Singh over the phone.

The brand saw an immediate spike in people visiting their website to shop the green co-ord set and they’ve even had customers visiting their stores asking for the same look. “It fit like it was meant just for her,” adds Singh. “Her character is a little fashion-forward and she’s into interiors and design, so it made perfect sense. It was like the clothes were meant to be there.”

The only look that’s unavailable to buy right now is the smocked dress, which the brand has discontinued. “But looking at it on the show we’re having second thoughts. Maybe we should bring it back in a different print,” Singh muses. That’s good news for the rest of us hoping to live our own Montecito-coded life.