For most of us, hair oiling began as a childhood imposition—the sticky, fragrant/stinky weekend ritual we endured at our mothers’ hands that required a double-shampooing session that strangely made our strands feel like straw, only to take its benefits for granted the moment we moved away from home. Today, that love-hate relationship has evolved into a reclaiming of our roots. The skin-ification of hair means we are no longer just coating our tresses in grease but treating the scalp as an extension of our face.
The industry is currently mirroring this cultural shift. In India, the hair oil market is on track to hit USD 1.94 billion this year, driven by a move away from basic grease toward super oils. Homegrown Indian beauty has also been dominating the global stage, evidenced by Indē Wild—the Ayurveda-inspired brand founded by Diipa Büller-Khosla—launching in 178 Sephora stores across North America this March.
Whether you’re looking for a water-based growth serum or a traditional cold-pressed milk infusion, shop from our list below for every price point:

















