TikTok

The Instagram-famous “Etymology Nerd” breaks down why some slangs burn out faster than others, which emoji can help you dodge censorship and how the algorithm is making us all sound the same

Mackerel, swordfish, and ilk are out of the water and onto your earlobes

Doechii, Bella Hadid and the cute guy you just saw on Instagram are all doing their Morning Pages. So…does it work?

Heading to your favourite West Village coffee shop? Hope you have a hot take ready

In an age where everything is content, the world of child and family vloggers is an unregulated wild west. Are we bartering our kids’ childhoods in pursuit of wealth and fleeting internet fame?

Morally grey love interests? Check. Magic and mayhem? Double check. Slightly problematic, but mostly unputdownable, here’s why we can’t get enough of romantasy

Thanks to Netflix, Reddit and TikTok, a whole crop of female followers are taking the sport out of its polo-clad, testosterone-fuelled fan base, “name three drivers” tests be damned

Thanks to K-Pop fever in ‘XO, Kitty’ and ‘Goo Goo Muck’ mania from ‘Wednesday’, we now know one thing—music is key to internet virality

The most spenny quarter of the year is here but the internet’s got your back

String Tings, giant bows, and other silly things you don’t need but will most definitely want

Currently serving on the internet: irony

From Love Island spoofs to grocery hauls, athletes in Paris are giving us medal-worthy social media content