Imaginary beauty x food collabs we will queue up at 5 am for

I don’t want another celebrity skincare line. I want a Beauty of Joseon x Hojicha collab that all the girls will line up for. I want beauty that’s deliciously unserious—like it’s in on the joke and the trend cycle. In 2025, food is fashion, makeup is mood, and the beauty aisle is long overdue for a snack break.

These kinds of collabs aren’t just clickbait. They tap into nostalgia, comfort, and curiosity. Food has always been a sensory trigger, and beauty, at its core, is about pleasure. That dopamine hit from swiping on a chai-scented gloss or lighting a tomato-scented candle? That’s marketing gold. No surprise then that food x beauty collaborations have become the ultimate sweet spot: they’re Instagrammable, giftable, and engineered to go viral. And let’s be honest: the crossover appeal is huge. Beauty lovers and snack fanatics aren’t mutually exclusive—if anything, they’re the same group in different aisles.

Food also brings in a layer of play that the beauty industry desperately needs. While one half of the market leans into skinimalism and serious actives, these collabs are a reminder that beauty can still be silly and fun. A blush doesn’t need to change your life—but if it smells like ice cream and makes you smile, that’s enough. Here’s my wishlist of completely made up, culturally necessary food x beauty collabs I’d wake up early to shop for.

M.A.C x Matcha

A bold, creamy lipstick in “Ceremonial Grade” (a deep, bitter green that adjusts to your pH), plus a powder highlighter with an earthy gold-green shift called “Whisk Me Away”. There’s a gloss too, obviously—called “Spill the Tea”—with a thick, lacquered sheen and the tiniest hint of matcha earthiness. M.A.C would package it in glossy green tubes with black lids and launch it during Fashion Week with a DJ set and free matcha shots. You’d roll your eyes—and still line up.

D’you x Tinned Fish

Meet “Sea You Later”—a skin barrier serum powered by omega-rich sardine oil (yes, that’s a thing now). The packaging? A chic tin that clicks open like your favourite conservas, complete with a mini spatula shaped like a fish fork. For the wellness enthusiast who tracks her cycle, her macros, and now, her mackerel.

Rhode x Frozen Yoghurt

Think Rhode’s Peptide Lip Treatments in sheer, milky tints like “Vanilla Bean Skyr”, “Blueberry Almond Swirl”, and “Toasted Coconut Granola”. A Peptide Glazing Fluid reformulated as a “Probiotic Glazing Milk” with oat and lactobacillus ferment for ultimate barrier support. For girls that double cleanse and double scoop.

Summer Fridays x Tanghulu

Imagine their Lip Butter Balms as “Strawberry Glass” (a sheer, juicy red with an intensely lacquered finish), “Grape Crystal” (a cool-toned, translucent berry tint for that sweet, sugary lip), and “Tangerine Shard” (a vibrant, clear orange with a whisper of crystalline shimmer). A “Sweet Glaze” edition of their Heavenly Sixteen All-In-One Face Oil that leaves skin with a dewy, almost candied luminosity. Packaging? A tube with a shard-like debossing that gives ‘bite me’.

Fae Beauty x Avocado Toast

Picture a milky tinted eyeshadow in “Ripe”, a warm terracotta in “Toasted”, and a clear gloss flecked with gold shimmer called “Egg On Top”. It comes in packaging that looks like a cafe menu and smells faintly like lime and the girl next to you in Pilates. Big Avocado, call us.

Beauty of Joseon x Hojicha

Think: a mineral sunscreen called “Toasted Veil”—a sheer, milky fluid that smells faintly like warm hojicha and feels like slipping into shade on a hot afternoon. There’s also a “Cream Skin Filter” that blends rice extract with hojicha tannins for that barely-there dew you pretend is natural. For the girl who romanticises her SPF reapplication and says things like “Is that gluten, dairy, soy and XYZ-free?”