Bandhini dots, zardozi embroidery, and Devanagari script. No, we’re not talking about a clothing collection. We’re talking about shoes from the new wave of homegrown sneaker brands that are currently popping up all over Instagram. With the Indian sneaker market pegged at USD 3.88 billion in the financial year 2024 and projected to cross USD 5.9 billion by 2032, the scene is only getting bigger, and a slew of streetwear-loving entrepreneurs are ready to cash in.
We went down a rabbit hole of Reddit threads like r/SneakersIndia to scout the coolest homegrown sneaker labels. The ones that promise sharp design, solid storytelling, and price tags that don’t make you flinch—brands that even the most die-hard sneakerheads could get behind. Maybe it’s time to lace into it.