Marc Jacobs Beauty 2.0 is every whimsical girl’s dream

A new era of Marc Jacobs Beauty is here. After a brief run between 2013 and 2021—yes, you're not hallucinating the sleek black packaging and the coconut-infused primer—Coty Inc (which also creates Marc Jacobs’s fragrance line) is relaunching the brand with updated formulations and joyful, dopamine-doused packaging designed by Jacobs himself.

The new product lineup includes seven products, some of which feature the brand’s signature charm motifs (a daisy, a star, and a heart), elevating everyday essentials to playful, collectable objects. There’s an eyeliner that glides on like butter (in 21 shades!), a mascara in lavender packaging, a lipstick with a puffy heart on the cap, a multi-use blush stick and bronzer compact decked out with daisies, and a highlighter gel. But the one we can’t wait to get our hands on is the Born Star eyeshadow. Encased in a compact that looks like a mini star-shaped Mylar balloon (just imagine how cute this would look in your hand), the cream-to-powder formula promises a rich pigment payoff and is available in 14 shades across matte, metallic, and dual-chrome finishes. The shade names—Hater, Clapback, Zero Chill, and Mood Swing—are just as playful.

While an India launch date is yet to be announced (we’ve got our eyes peeled and ears open), it’s likely that we’re going to give in and pay customs duty for this one. 

Available on marcjacobs.com on May 28, 2026, and on sephora.com (USA and Canada) on June 1, 2026