dispatch11 Jul 20253 MIN

Strawberries and cream at Wimbledon? Not for Masaba

Overrated snacks, Spice Girls-spotting and other updates from the designer and entrepreneur’s day at the Wimbledon semifinal

Photographs courtesy Masaba Gupta

There’s no dress code at Wimbledon, not officially. But if there were, Masaba Gupta would have passed in her tennis whites. The designer, who attended the Championships in London for the first time this year, came prepared with pearls and the comfiest sneakers she owns. “I’m a creature of comfort,” she tells us, “and I don’t like to be in an outfit that I won’t enjoy my day in.”

In between sipping Pimm’s, spotting Bridgerton cast members, and sitting next to Baby Spice (“I think I nearly fainted”), Masaba kept notes on everything: what was in her jute Longchamp tote, what she ate, what she bought, and what she’d do differently next time. Below, her Wimbledon diary:

OOTD

“It was a pretty warm day in London, so I picked a muslin malkha bomber jacket with two of the Nandi charms from House of Masaba on the chest. With that, I wore a Nike tennis dress that I bought back in 2015. It’s meant to be performance wear, but I like to wear it every day. I was meant to be wearing a pair of black capri pants along with the bomber jacket. But it ripped before I had to leave the house. I accessorised with a long string of pearls—they’re extremely versatile. I had packed high heels because I wanted to look tall, but I gave up and wore the comfiest sneakers I own.”

Masaba wears a Nike tennis dress with a cotton bomber jacket for the Wimbledon semifinals, The Nod Mag

We’re here!

“The energy at Wimbledon is contagious and electric. But at the same time, there’s a lot of culture and respect for the game. It’s calm but set against the backdrop of a highly competitive sport.”

Masaba and Neena Gupta at Wimbledon Centre Court, The Nod Mag

In my bag

“My bag was a jute Longchamp with a pink lining. I carried LoveChild lip oil for touch-ups, some eye drops, and my credit card. I wasn’t carrying an umbrella—my mum was. That’s what mums do. I don’t think it even struck me to carry one.My lunch was some broad bean salad, lots of Pimm’s, some chicken and cauliflower quiche, and beetroot salad. Pretty healthy. Then I had a bag of candy with Skittles, gummy bears, and some chocolate eclairs.”

Masaba carried a Longchamp bag to Wimbledon, The Nod Mag

My view

“I was seated next to Baby Spice. I think I nearly fainted when I saw her. I’m such a huge Spice Girls fan. I think I creeped her out. I didn’t go up to her or ask for a picture. I just admired her from afar. I also saw a few musicians and the cast members from Bridgerton as well. The weather was very, very hot. In fact, a spectator fainted, so play was stopped for some time. I was rooting for [Aryna] Sabalenka but, unfortunately, she lost the match to Amanda Anisimova.”

Centre Court at Wimbledon through Masaba's eyes, The Nod Mag

Mandatory courtside selfie

“The day was excellent, especially because my mum was with me.”

A selfie featuring Masaba and Neena taken courtside at Wimbledon, The Nod Mag

Tea time

“We had high tea at about 4 pm—egg and cress sandwiches, chicken sandwiches, and of course, scones and jam with clotted cream. I did have the strawberries and cream, but I think the idea of it is much more exciting than the actual thing.”

Cakes and sandwiches at Wimbledon, The Nod Mag

Retail therapy

“I did a lot of shopping for my baby girl. I got her a really cute teddy bear, and two sweatshirts—one says ‘Wimbledon’ with strawberries on it—and a bib with little racquets on it.”

A teddy bear Masaba bought at Wimbledon, The Nod Mag

Wimble-done!

“A fun outing, a great game of tennis, and just perfect hospitality. Next time? I’d spend more time just taking in the surroundings and less time trying to take pictures.”