How do you build a successful restaurant? For some, the answer is simple: Get going with the PR buzz. In that sense, Oya’s Umami in Goa is a bit of an enigma. It opened in May without fanfare. There were no media previews, no launch party. No influencers teasing you with their picture-perfect posts. Yet, the space remains packed; there’s usually a queue. Reservations are mandatory. And customers who snag a table do not let go of them quickly.
And you’ll see why, once you taste what’s on the table.
My introduction to the menu came via the black sesame chilled noodles. It may look like a beige and brown dish, but texturally there is variety—the springiness of handmade noodles and finely minced chicken sprinkled with sesame seeds and herbs. It is light, clean, a bit nutty, and creamy with a sesame paste sauce that hugs the noodles like an old friend. It’s a dish you can eat two whole bowlfuls of...like I did.
Then again, I’m no stranger to Ati Aier’s food. I first encountered her culinary genius at a cigar event in Goa in 2023. At a table laden with snacks, my eyes, like a true blue Goan, went straight to the beef and the chicken. The beef in question: a light, airy and finely shredded floss. The chicken? A juicy smoked pickle. I scarfed down several helpings of both, beginning a torrid love affair with Aier’s Naga cuisine. Ever since, I’ve been a fan of Aier and her then home venture, Oya’s Umami (‘oya’ means ‘elder sister’ in the language of the Ao Naga tribe, to which Aier belongs).
Aier’s journey in Goa began as a home chef in 2019, when the Kohima-born Aier moved to the coastal state. A pregnant Goan woman who had grown up eating food from the north-east reached out to her with specific requests—smoked pork, pork with bamboo shoot, and Naga-style shredded beef pickle. Aier complied, using her backyard in Dona Paula to smoke the meats. “I had been hearing about people taking orders for food from home and thought I could explore the same,” she recalls.