If you’re looking to upgrade your nightly routine, Isha Sutaria has a couple of tricks up her satin pajama sleeves.
A Mumbai native who moved back after living in Boston for six years, Sutaria took up content creation full-time during the pandemic. “Beauty has always been a form of self-love and self-care for me, and I wanted to share that with others. I used to be in finance and beauty was always my escape. Time off in Covid made me lean into it fully,” she reveals.
As of this interview, Sutaria has amassed 41.9k followers on Instagram, where she shares skincare tips, product recommendations, OOTDs, and little snippets from her fabulous life. “I’d say my personal brand is grounded in authenticity, elegance, and approachability. I focus on creating content that feels real. What I share is genuinely what I use and love in my everyday life,” she explains.
While she spends most of her day ideating with her team and shooting content for her account, her evenings are focused on spending quality time with her husband and indulging in little practices that are grounding and help her recharge for the next day.
Her favourite trick to get into a relaxed state? A gua sha session with facial oil. Her daily skincare lineup includes the humble blue Emolene tube (we love a drugstore buy), in combination with a rejuvenating serum rich in antioxidants.
“I’d love to continue evolving in this space. Launching my own brand is definitely a dream—it would be amazing to create products that reflect my philosophy of beauty and self-care. Whatever I do, I want it to feel meaningful and impactful,” she says of her plans.