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Thinking aloud14 Aug 2024

Looking for a brand to match my freak

The chronically online want a little less advertising and a little more fun, please
By Darshita Goyal
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Entertainment31 Jul 2024

Keeping up with the Olympians

From Love Island spoofs to grocery hauls, athletes in Paris are giving us medal-worthy social media content
By Diya Parakh
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Hair & Makeup13 Jul 2024

Scentmaxxing with The Cologne Boy

Teenage boys are buying expensive cologne. And influencers like Jatin Arora are helping them pick the one with the most rizz
By Chloe Chou
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Obsessed18 Jun 2024

Your morning routine needs Marc Jacobs's nail ASMR

“Practicing my click clacks on my way to werk”
By Butool Jamal
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Food03 Jun 2024

The new boy dinner is tamarind rice and Tamil tunes

Not Your Amma’s Kitchen is adding swag to South Indian food with a spoon toss
By Purva Mehra
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R.I.P.30 May 2024

Is personal style dead?

Who is stylish when everyone dresses the same?
By Chloe Chou
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Food22 May 2024

Warning: Dietary advice on social media can lead to food anxiety

A culinary whistleblower explains why he is done with food scaremongering
By Krish Ashok
Fashion22 May 2024

The best online inspo if you’re serious about being a designer

Bookmark these now, thank us later
By Rujuta Vaidya
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Accessories12 May 2024

The TikToker who butchered bags worth $50,000 in a year

Would he take a Birkin apart? “Oh yeah, I wouldn’t care.”
By Chloe Chou

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