‘6-7’ is Gen Alpha’s new It word—and honestly, who even knows what it means?

Gen Alpha is at it again, and this time they’ve brought us ‘6-7’ (pronounced ‘six, seven’, not ‘sixty-seven’). It’s a signal that you’re in on the joke. When asked what it means, some kids straight up say, “Nothing.” Yep, that’s the point. It’s a way to confuse, annoy, and make everyone (re: their parents) feel left out of this inside joke that...has no meaning. They love it when you can’t figure it out.
It’s taken over middle-school slang so much that some schools have started banning it. Now, Dictionary.com has crowned ‘6-7’ as its 2025 Word of the Year.
It started with the song ‘Doot Doot (6 7)’ by rapper Skrilla, where he drops the phrase “six-seven” on repeat. Then, TikTok did its thing, and bam—the song went viral, especially after NBA star LaMelo Ball, who’s 6 feet 7 inches tall, appeared in a video using the phrase.
Cue the deluge of memes—kids using hand gestures to show ‘6-7’, dressing up as the word for Halloween, and creators posting pics of random stuff featuring the numbers. What’s the point? No one really knows—and that’s exactly the point. Gen Alpha wants you to keep guessing, and just when you think you’ve figured it out, they’ll probably hit you with the next brain-rot slang to keep you on your toes.

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