In the world where women can buy almost anything, Amrita Singh is the one they call when they need something specific: a rare Birkin straight from the store, elegant eveningwear that’s not too revealing, or a full runway look before it appears in boutiques. For the past four years, Singh has styled and shopped for a roster of ultra-private clients, and she’s often crossing borders to hit three out of the Big Four (London, Paris, and Milan) to secure new season items. “It’s exclusively UHNW women of the GCC [Gulf Cooperation Council] who choose to remain private and don’t have public profiles,” she reveals of her clientele.

Despite the noise of viral trends, her clients want none of it. “It’s very rare that someone will come to me for something they’ve seen on an influencer,” she says. If anything, visibility ruins the appeal. “Sometimes, it’s a turn-off for them to have seen a coveted item on an influencer.” Full looks are preferred. Some of the most popular requests? Bags and full looks from The Row. (“Lucky for me, I have a great connect in Paris.”) They almost never buy vintage or resale (“Culturally, secondhand clothing and shoes are not desirable”). The only exception? An ultra-rare Hermès Birkin or Kelly—where provenance matters more than novelty.
So, what was worth buying in 2025? Below, Singh breaks down the most requested, quietly coveted pieces of the year—the real luxury index.
The year of the East-West bag
No category reveals taste quite like bags, and 2025 was the year of the East-West silhouette. The three bags topping every wish list—Alaïa’s Le Teckel, the Hermès Shoulder Birkin 29, and The Row Margaux EW—all share that elongated, low, linear shape. “The East-West style of bags is here to stay,” says Singh. Surprisingly, minis continue to dominate (especially the Hermès Mini Kelly and Kelly Pochettes), even though we all hailed the return of the BAB. Schiaparelli’s surrealist Face bag—with its resin eyes and hammered gold brass nose and lips—was the most sought-after evening bag.
The holy grail, though, is the Hermès Birkin 20, the smallest Birkin, which also makes it the most complex to craft. Singh calls it “the unicorn” because it’s almost impossible to get your hands on—they’re made in extremely limited quantities and never available for open purchases in boutiques. Sotheby’s estimates the retail price for the bags starts around $30,000 and can reach $48,000 depending on materials. Resale, naturally, is another league.
























