On Monday, the internet erupted when Mumbai-based painter Rithika Merchant’s surrealist, other-worldly drawings became the scenography for Dior’s Paris Haute Couture Week Spring/Summer 2025 show. Her creatures—ungendered, half-animal, half-human, with a bird-like countenance (Ibis for wisdom, and crows and kites because they swing past her windows in Mumbai all the time) decked the surrounding walls of the catwalk at Dior’s couture show. As proxies for humans, they are seen enjoying head massages under hibiscus blooms (a story that Merchant borrows from her mother’s childhood growing up in Kerala), they comb their hair with tender self-care, and in other places, embody her personal wishes and manifestation for women and the world.
“I am very proud of my Malayali heritage,” says Merchant. “Malayali women are extremely fierce, and it's a matriarchal society. These stories are borrowed from my ancestral oral histories that I think also resonate with the ethos of what Maria Grazia [Chiuri, creative director at Dior] does with the house that is so much about female empowerment,” she says, as we sit down at the Musée Rodin where her artworks engulf us from all sides, hours after the show took place.
Her artworks thread together stories from home—one about Revati Amma, Merchant’s great grandmother on her maternal side in Kerala, who started a milk cooperative, is a study in financial independence and integrity. “It’s my favourite story…” she says. “Revati Amma wanted the women around her to be in charge of their own money. She started the cooperative as a way for money to go directly to the women who joined her in business.” Merchant’s mother, who was at the show to celebrate her daughter's work, instilled similar values in Merchant. “I was raised a feminist. Mum always told me to be extremely self-reliant. Which I am. And she taught me to be that way. And I think those stories need to be told.” Merchant joins an army of women—Faith Ringgold, Eva Jospin, Madhvi Parekh—spotlit by Chiuri in her past couture collections.