Scrub-a-pup-pup!27 May 20264 MIN

11 fancy dog shampoos for extremely pampered pooches

A new wave of pet-care brands is making the case for shelfie-worthy shampoos

Image

Courtesy Biche

For years, the luxury dog shampoo market was the domain of human beauty brands dabbling in pet care. Brands like Aesop, Kiehl’s, and Malin + Goetz set the stage with dog grooming lines inspired by their human products. Even Jen Atkin added a dog shampoo to her cult-favourite haircare line Ouai back in 2018. But what felt like a niche for indulgent pet parents is now blowing up.

Case in point: a new generation of pet-care brands with the aesthetics and language of fancy skincare that has emerged in the last couple of years, selling pet shampoos with polished, luxurious packaging that might make you reconsider your own shower shelf. There’s Artemis founded by former beauty journalist Noël Duan, which offers a powder-to-lather shampoo in the chicest recyclable bottle. Brooklyn-based brand Welltayl—launched last year—sells “barrier-safe” products for dogs, while Lil Luv Dog offers a dry shampoo for days in between baths in a neat, minimalist bottle. Just last month, former Highsnobiety beauty editor Alexandra Pauly launched Biche, her own take on luxury doggy care, which boasts a custom scent developed with a Givaudan perfumer. Even Aesop released a new editorial-style campaign recently for its Animal shampoo with a cast of extremely photogenic dogs, reminding everyone that even your four-legged friend can participate in the aspirational bathroom-shelf economy.

Of course, the boom makes perfect sense when you consider how most people think about their pets. If you have one, it’s likely that you consider them a full-fledged member of your family with their own bed, birthday celebrations, and a better social life than you. Whether you’re looking to upgrade your pooch’s routine or looking for the perfect gift for a dog-obsessed friend, below are the most luxurious dog shampoos on the market right now:

01

Animal shampoo, Aesop, ₹4,570 approx

If having Aesop products in your powder bathroom is a fundamental part of your personality, you need to get your hands on Animal. The clear gel formula is gentle enough to use on puppies and it leaves the coat smelling fresh and citrusy scent thanks to ingredients like lemon rind and tea tree leaf. You can even use it as bodywash in a bind. People have!

Image
02

Leto 3-in-1 powder-to-lather dog wash, Artemis, ₹2,670 approx

Artemis was created by former beauty journalist Noël Duan. Its fragrance-free dermatologist-approved powder-to-lather dog wash works as a shampoo, conditioner, and skin soother in one step. Enriched with ingredients like colloidal oatmeal, algae, vitamin B5, it cleanses the coat, leaving it fresh, silky, and odour-free. The bright red bottle is very Instagram-friendly.

Image
03

Cloud Cleanser shampoo, Biche, ₹4,760 approx

The newest entrant to the scene, Biche was founded by beauty editor Alexandra Pauly with the aim to turn bathtime for pets into a ritual. Its veterinary-dermatologist-formulated Cloud Cleanser shampoo contains soothing ingredients like glycerin, vitamin B5, and cucumber extract, and is subtly scented with the brand’s powdery signature fragrance created by senior Givaudan perfumer Christina Christie and fragrance developer Carlos Huber. If you think the packaging for the shampoo looks good, the Après oil is even chicer.

Image
04

Dry shampoo, Liv Luv Dog, ₹3,440 approx

If getting a grooming appointment on your day off is a pain or if your dog just hates bath days, this clever little water-free formula extends time between baths. The rice bran and tapioca starches in the formula absorb excess oils, while fermented sugarcane neutralises odours. It also has nourishing jojoba oil and squalene, which help the skin retain its natural moisture.

Image
05

Puppy Love dog shampoo, LolaVie, ₹3,050 approx

From Jennifer Aniston’s hair care brand, this luxurious, pH-balanced shampoo is made with coconut extracts, colloidal oatmeal, and vegetable ceramides, which work together to give your dog a silky coat and instant shine. Profits of the product go to the Clydeo Fund, which rescues and rehabilitates animals in need.

Image
06

Dog shampoo, Malin + Goetz, ₹2,850 approx

Designed with the same high-performance ingredients used when formulating for humans, Malin + Goetz’s dog shampoo is packed with vitamin-rich mango butter, aloe vera juice, and glycerin, which moisturise and soothe the coat, while coconut-derived surfactants get rid of dirt. The calming scent of neroli extract (which smells just like freshly cut grass) is a bonus!

Image
07

Pet shampoo 01 - Taunt, DedCool, ₹2,800

If you’re a fraghead, it’s likely that you’ve heard of the LA-based indie fragrance label DedCool. Did you know they also make dog shampoo? Theirs is a tear-free formula with scent notes like bergamot, vanilla, and amber. If you’re concerned about the fragrance bothering your pup, one reviewer who claims their dog is “allergic to everything” wrote: “My dog has sensitive skin and the formula/fragrance doesn’t bother him (unlike some of the sensitive-skin-branded shampoos I’ve tried).” They also offer refills and mini versions for your travel kit.

Image
08

Cuddly-Coat grooming shampoo, Kiehl’s, ₹3,050 approx

This shampoo has been a part of the brand’s lineup for decades for a reason. Whether your dog is big or small, has short or long hair, this mild shampoo will effectively do the job with no frills. As one reviewer with a furry dog confirmed: “It leaves my pup’s coat soft, shiny, and smelling fresh... works great for a softer coat, no irritation.”

Image
09

Coat Wash + Conditioner, Welltayl, ₹3,620 approx

Founded by Ana Prodanovich and Peter Rampulla after a struggle with their own dog Olli’s skin issues, Welltayl offers products pet parents don’t need to second guess. Its Coat Wash + Conditioner is formulated with skin-loving ingredients like hyaluronic acid, panthenol, and colloidal oatmeal to gently cleanse without over-stripping the skin barrier, while the ergonomically designed groovy packaging is both fun to look at and practical.

Image
10

Fur Bébé shampoo, Ouai, ₹3,000 approx

This cult favourite haircare line by Kim Kardashian’s hairstylist Jen Atkin also makes a pet shampoo. Packaged just like their human shampoos, Fur Bébé is a gentle shampoo for cats and dogs made with rambutan seed extract and aloe vera that cleanses and hydrates your pet’s coat, leaving it soft and smelling amazing, just like the human variants do for your hair.

Image
11

Natural dog shampoo, Hermès, ₹10,450 approx

Another dog shampoo that boasts a famous nose behind its scent, Hermès’s is for the bougiest pup on the block. While the price tag might make your eyes water, the Ecocert-certified organic ginkgo biloba and aloe vera formula won’t bother your dog and will leave the coat with a fresh, citrusy green scent crafted by the maison’s in-house perfumer Christine Nagel.

Image

The Nod Newsletter

We're making your inbox interesting. Enter your email to get our best reads and exclusive insights from our editors delivered directly to you.