Choosing a signature scent is highly personal. For some, it’s about setting a certain mood or escaping to a different place with an uplifting or sensual spritz. For others, it’s about evoking a season or a specific memory. Fragrance has the power to trigger emotions and leave a lasting impression on the people you meet. Just ask Alizeh, who gatekeeps the name of her signature scent for exactly this reason.
Chances are, you’ve been wearing the same perfume for years, but there’s something transformative about finding and wearing a new scent. With ‘scentmaxxing’ exploding on TikTok and the new year coming up, there’s no better time to shop for a new fragrance. This year alone, household names have revisited fan favourites as well as launched fantastical, imaginative creations that excite the senses.
Whether you’re looking for a distinct ‘going out’ scent or something subtle for everyday use, ahead, we’ve rounded up the best fragrance launches of 2024 that you can take into the new year.