Hair & Makeup13 Dec 20245 MIN

Sniffing for a new signature scent?

Our list of 2024’s most delicious, inviting, and other-wordly fragrance launches is where your search ends

The best luxury perfume launches of 2024: including new fragrance releases Bottega Veneta, Burberry, Byredo, Valentino

Burberry, Bulgari, Byredo, Givenchy, Bottega Veneta, Kylie Cosmetics, Valentino. Collage by Mehak Jindal

Choosing a signature scent is highly personal. For some, it’s about setting a certain mood or escaping to a different place with an uplifting or sensual spritz. For others, it’s about evoking a season or a specific memory. Fragrance has the power to trigger emotions and leave a lasting impression on the people you meet. Just ask Alizeh, who gatekeeps the name of her signature scent for exactly this reason.

Chances are, you’ve been wearing the same perfume for years, but there’s something transformative about finding and wearing a new scent. With ‘scentmaxxing’ exploding on TikTok and the new year coming up, there’s no better time to shop for a new fragrance. This year alone, household names have revisited fan favourites as well as launched fantastical, imaginative creations that excite the senses.

Whether you’re looking for a distinct ‘going out’ scent or something subtle for everyday use, ahead, we’ve rounded up the best fragrance launches of 2024 that you can take into the new year.

01

Diptyque Lunamaris eau de parfum

Have you ever wondered what the most striking objects found in nature might smell like if they weren’t odourless? For its latest fragrance collection, Diptyque called upon some of the world’s most renowned perfumers to imagine what these scents might be. Lunamaris by Fabrice Pellegrin is a light, mineral-like option with refreshing flashes of pink pepper and a tender warmth that captures the iridescent beauty of mother of pearl.

Key notes: pink peppercorn, incense, rockrose

Smells like: if Botticelli’s ‘The Birth of Venus’ had a faint scent

Ideal for: those looking for an elegant everyday scent

Diptyque Lunamaris eau de parfum from Les Essences des Diptyque
02

Bottega Veneta Acqua Sale eau de parfum

This autumn’s buzziest launch is Bottega Veneta’s first fragrance collection under the creative direction of Matthieu Blazy. Our favourite from the line-up is Acqua Sale, which captures the scent of saltwater on skin.

Key notes: black pepper, mandarin orris butter, sea salt accord

Smells like: if you were Nicole Kidman in The Perfect Couple, standing outside your seaside mansion

Ideal for: those looking to be transported to a cruise deck

Bottega Veneta Acqua Sale eau de parfum from the first fragrance collection under Matthieu Blazy
03

Byredo Desert Dawn eau de parfum

Inspired by the rhythms of the desert, this warm, silky scent combines airy florals and sweet-spicy cardamom and grounding woods with sensual nuance. The unique, balanced notes capture the essence of the arid landscape in the earliest hours of the morning.

Key notes: rose petals, sandalwood, carrot, sandalwood

Smells like: a winter sunrise on the desert

Ideal for: those looking for a clean, fresh, and comforting scent for everyday wear

Byredo Desert Dawn eau de parfum
04

Jo Malone Fir & Artemisia cologne

If you’re looking for a festive fragrance for your end-of-year celebrations, this limited-edition scent is the perfect crisp, cosy companion for cold winter days. And it even makes for a great gift!

Key notes: artemisia, fir, leather

Smells like: a Christmas tree farm

Ideal for: bundling up for a Hallmark Christmas movie

Jo Malone Fir & Artemisia cologne
05

Valentino Notte d’Oro parfum

For those who enjoy decadent, gourmand fragrances, this sultry launch from Valentino, crafted by Paul Guerlain, is a woody, warm scent from the Anatomy of Dreams collection, which is meant to be worn “like couture”. The rich composition balances sweet orange, grapefruit, cherry, and almond notes with a heady oud and sandalwood base, resulting in luxurious evening scent.

Key notes: oud, almond

Smells like: a Roman palazzo with wooden parquet floors filled with flickering candles

Ideal for: special occasions

Valentino Notte d’Oro couture fragrance
06

Givenchy L’interdit Absolu eau de parfum intense

Dark, mysterious, and alluring, Absolu borrows from L’Interdit’s original white flower bouquet and is laced with the aromatic facets of lavender and cardamom and uplifted by vibrant neroli. It’s sweet on opening, with an undercurrent of contrasting tobacco and rum notes that add to its charm. It has an intense, long-lasting sillage.

Key notes: lavender, tuberose, cardamom, tobacco

Smells like: date night at a speakeasy

Ideal for: when you’re feeling frisky

Givenchy L’Interdit Absolu unisex perfume
07

Bulgari Omnia Crystalline eau de parfum

A more intense interpretation of the house’s most iconic feminine fragrance by master perfumer Alberto Morillas, this is a luminous floral-woody scent. Crafted around the same signature accords of nashi pear and lotus as the original eau de toilette, it uses jasmine harvested from Bulgari’s ‘Flower Gems of India’ initiative, which adds richness to the floral heart.

Key notes: nashi pear, green tea, lotus, jasmine, sandalwood

Smells like: you’re in a palatial garden that has a pond filled with lotuses

Ideal for: when you’re looking for an elegant confidence boost

Bulgari Omnia Crystalline eau de parfum, a new feminine fragrance
08

CK One Essence parfum intense

Alberto Morillas strikes again. 30 years after the introduction of the original CK One, Calvin Klein has released CK One Essence, a smoother and more intense iteration of the iconic fragrance for a new generation.

Key notes: bergamot, blood orange, green tea, musk

Smells like: a waterfall in the woods

Ideal for: evoking nostalgia in fans of the original 1994 CK One

  CK One Essence, a new interpretation of the original CK One fragrance
09

Burberry Goddess eau de parfum

This isn’t just another vanilla perfume in a pretty bottle. Goddess is a gourmand, aromatic, woody fragrance featuring a quartet of vanillas balanced with lavender essence and patchouli for a sophisticated finish. Crafted by perfumer Amandine Clerc-Marie, it is equal parts decadent and delicious.

Key notes: vanilla, lavender essence, patchouli

Smells like: an upscale bakery

Ideal for: when you want to feel the warmth of summer in winter

Burberry Goddess, a new fragrance by Burberry launched in 2024
10

Chloé Nomade Nuit d’Égypte eau de parfum

This sensual, floral, amber-y fragrance pays homage to Chloé founder Gaby Aghion's Egyptian roots. A modern take on the ancient Egyptian kyphi perfume by Juliette Karagueuzoglou, it blends florals with spices and resins that add depth, resulting in a unique and intoxicating scent.

Key notes: orange blossom, cinnamon, myrrh, vanilla

Smells like: a night at the museum

Ideal for: a first date

Chloé Nomade Nuit d’Égypte, a new fragrance by Chloé lacunhed in 2024
11

Louis Vuitton Lovers

Created in collaboration with Pharrell Williams and master perfumer Jacques Cavallier-Belletrud, LV Lovers is vibrant, fresh, green, and woody. It combines sparkling citrus with notes of galbanum and ginger and is grounded in sandalwood, capturing the essence of sunlight and the warmth it brings.

Key notes: galbanum, bergamot, sandalwood

Smells like: peak summer in Europe

Ideal for: when you’re yearning for warm, sunny days

LV Lovers, a new fragrance by Louis Vuitton launched in 2024
12

Kylie Cosmetics Cosmic Kylie Jenner

This sweet, amber-floral scent is a great day-to-night perfume. A light, celestial-inspired fragrance, it balances fruity brightness with creamy, woody depth.

Key notes: star jasmine, blood orange, vanilla musk

Smells like: a hug from a cloud

Ideal for: fans of the clean girl aesthetic

Kylie Jenner's fragrance, Cosmic Kylie Jenner by Kylie Cosmetics

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