It’s that time of the year when there’s always a game on—F1 race weekends, FIFA World Cup matches (aired at insanely odd hours), the India-England cricket series. So, you could either stay home and upend the daily routine of family members not so inclined to holler at the referee at the sight of a yellow card, or simply find a place to watch a game with other hungry fans.
But at most bars, the screen is usually a television screen placed above the liquor shelf, and angled slightly wrong. Or the sound competes with a DJ who starts at nine. Or someone’s birthday party has colonised the best table. The bar, which does not especially care about the match, will switch to something else at halftime.
But Aufside Sports Bar, on the sixth floor of Millennium Club by Ileseum in Wakad, Pune, is different. And you can tell even before you enter it. The day I visit, the FC Barcelona Pune fan club had arrived in numbers for the Argentina versus Austria World Cup match. It was a crowd of Messi fans (as it often tends to be). Harish Vadde, founder of We Are Messi, a community built around fans of the Argentine captain, was there wearing his signed Messi jersey for the evening. And the energy was amazing, with all the football fervour.
Running through the middle of the 3,000 sq ft room is a 52-foot bar, one of the longest in the country. Thirty-two screens surround it, so there isn’t a bad angle in the house. At the far end, near the pool table, is a large projector that pulls in its own crowd. The walls across the space are framed with sporting legends and tongue-in-cheek art—an F1 car captioned “Fast, loud and highly engineered. Just how we like it”, a Ferrari logo reworked to read “I Need Therapy”, the Mona Lisa lifting a pepperoni slice, appropriate for a bar that takes its pizza seriously.
On that particular evening, outside, on the terrace, the same match played on an 85-inch screen against Pune’s skyline. Aamchur Sours and Toit drafts moved fast. When Argentina scored, the room erupted—chests thumping, strangers hugging, drinks raised.
“The biggest shift isn’t football, Formula 1 or even cricket. It’s community. People come back to Aufside because they find their tribe. The next decade of sports hospitality in India will be defined by community, not consumption,” says Nisarg Doshi, COO of Aufside Hospitality. On a night like this, in a room like this, he is not wrong.










