“What time is it there?” asks Suresh Singh. “10 pm,” I reply. “Ah, how beautiful. May God bless you,” he drawls in an east London accent on our Zoom call. Popularly known by his Instagram alias, The Cockney Sikh, Suresh Singh is a sexagenarian style icon whose infectious romanticism towards life most notably permeates the way he dresses. If you are a London resident, you might spot him traipsing around the streets of Spitalfields dressed in a sharp three-piece suit, its sobriety subverted by an aubergine turban or a bright orange sock.
The trained architect, musician, and author was raised by immigrant parents who moved to London from Punjab in 1949. Armed with a box of shoe polish, his parents slept in doorways amongst vagabond Sikhs and Buddhists, under smog-infested skies. Ambition and good taste pulsed through their veins. As they worked their way up, his father began dressing in suits cut by Jewish and Irish tailors on Princeton Street. “From a young age, my mother taught me about beauty and aesthetics. And she never associated vanity with it; you could simply look good for yourself. This isn’t something commonly preached by South Asian parents to their sons, you know? But unlike other kids my age, I never walked out the house wearing a baseball cap or trackpants slung low on my bum!” he quips.














