Lange. Double-wristing. Rexhep Rexhepi. Complication. Naoya Hida. These words may not mean much to most people, but they are now part of the growing vocabulary of the Indian watch enthusiast. The species, once largely restricted to tony pin codes and Facebook groups, where collecting was a shared but low-key pursuit, has since become more visible. Your colleague, or even your cousin, might be one. And the more affluent among them are splurging on watches that cost as much as premium cars.
The evidence is not just anecdotal. Swiss watch imports into India are rising year on year, angel investors such as Mithun Sacheti and Nikhil Kamath are backing homegrown luxury watch retailers and Indian microbrands, and luxury brands such as Grand Seiko and Breitling are now opening exclusive boutiques in our big cities. “Before Covid, a Grand Seiko was usually bought by 40- to 60-year-olds. Today, our main customer base is between 25 and 35. And we can’t seem to import enough watches,” says Niladri Mazumder, the head of Seiko in India.

Seiko was among the brands that participated in the second edition of India Watch Weekend at the Four Seasons in Mumbai this past weekend, a further sign of India’s growing interest in watches. It was joined by the likes of Panerai and Jaeger-LeCoultre, and, pleasantly, a clutch of less widely circulated names in India: German watchmakers Tutima and Moritz Grossmann; independents such as Laine and Urban Jürgensen; and Ming, the much-admired Malaysian brand. And as is often the case at events like these, there was as much pleasure in spotting what people wore on their wrists as in examining the watches on show.
Like Rudra Jog’s 1940s Universal Genève triple-calendar moonphase. Jog, 25, owns more than 40 watches today, ranging from modern sports pieces, including a Breitling Super Avenger and Seiko’s ‘Baby Tuna’, to vintage-leaning buys. This watch belonged to his great-grandfather, Padma Bhushan awardee Pandit VG Jog, the Hindustani classical violinist, and was passed on to him by his grandmother when he was in his teens. “It still runs robustly. I could wear it every day, but because of the history behind it you’ll only see it at watch events or on select evenings,” Jog said.








