“It was a risky undertaking as I had to let go of my masterji overnight, just four months before the wedding,” she remembers. “Every attempt to find a replacement failed—so I ended up training a menswear tailor from Badasaab instead. He didn’t know how to cut a blouse, and we worked on every piece together from scratch. Today, every single piece at our atelier is patterned by him.”
The ‘love story lehenga’ that Bajaj eventually made for her wedding day—an ivory lehenga with gold zardozi embroidery that recreated milestone moments from her whirlwind romance with Zaveri, blew up the internet. “Miss Malini covered it first. The post went up on a Friday. By Monday, we had over 800 emails from clients and press,” she recalls. “It was everywhere—from The New York Times to mainstream Japanese media. BBC even flew down from London to film the making.”
The next chapter
What began with the viral love story lehenga eventually evolved from Koëcsh to Krésha Bajaj, a couture and occasion-wear label. The lehenga still remains one of its defining icons, but there’s much more to the brand. “Whether it’s our edgiest corset belt or a bridal lehenga, we are ultimately about heirloom pieces,” Bajaj explains. “The constants are attention to detail, craftsmanship, and a celebration of the female form.”
A decade after that switch, Bajaj admits that 2025 has been somewhat of a landmark year. She’s launched her first store in Delhi, is putting finishing touches on a men’s speakeasy store in Mumbai, and made her international debut at Dubai Fashion Week with a ready-to-wear collection, ‘The Archive of Hidden Things’. “I didn’t do much PR around it. Because I figured if I f***ed up, it wouldn’t be the worst thing,” she giggles. Turns out, she didn’t—the collection won rave reviews and is already a bestseller at her Delhi store.
The experience also nudged Bajaj out of her comfort zone and into the frame; Bajaj was one of India’s OG fashion influencers before the word even existed. “My team, and my husband—who’s now part of the brand—basically ganged up on me,” she jokes. Her early Instagram was a mood-board masterclass—perfect flat lays, back shots, mirror selfies, but rarely her face. “That’s such an accurate observation,” she laughs. “I have a really big, stubborn personality in real life, but I’m quite shy on camera.”
Still, give her Schiaparelli zebra-print pants, a vintage Mugler corset, and Tabi boots, and watch her come out to play.