At the cash register of Rhea Chakraborty’s brand store Chapter 2 Drip in Mumbai’s Linking Road, which she launched last May, prints by Polish surrealist Pawel Kuczynski stop me in my tracks. A gorilla in a suit eats green soup flecked with a tiny biplane—the proverbial fly. A carrot launches like a rocket, as donkeys watch a politician at a podium. A pig in a trench coat exits a grocery store after shopping for meat that might be its own. Kuczynski skewers the hollow heart of our hyperconnected society, much like Chakraborty’s minimalist unisex clothing nearby: tees with slogans such as Anti-Everything, Cancelled, Polarised, Un-Herd, Gaslit and Indifferent that Gen Z vocabulary has made catchphrases.
The actor turned entrepreneur drew these words from talks with her Gen Z team, who reject the tired script of dating, marriage, kids, and 9-to-5 jobs. “If you want to rewrite the rules, first break your own conditioning,” Chakraborty says. Essentially, be anti-everything. Words like ‘polarised’, ‘cancelled’ and ‘un-herd’ also echo the hell of her past few years.
In 2020, she faced the full force of the illusory truth effect: If enough people say it, it must be true. The trolling against her was a blood-curdling cry for vigilante-style retribution in the suicide of Sushant Singh Rajput, who she was then dating. The coverage of her story exceeded that of Covid-19 or the Hathras gangrape, according to one estimate. She was 27. It was the same year Harry Potter’s Daniel Radcliffe was forced to correct his creator JK Rowling: “Transgender women are women.” Cancel culture was peaking.
Chakraborty had the markers of everyone’s favourite villain—a young, good-looking woman living and loving on her own terms. She joined the legions of young female celebrities who have been attacked for everything from their bodies and their clothes to their mental illnesses and their political opinions. Except, she faced actual criminal and legal consequences for something she hadn’t said or done.
It took five years for the CBI to concede that she was innocent, five years of the worst kind of trolling, living with serious charges and even some jail-time. “I didn’t find the world to be a safe place. I didn’t feel the joy in going out. I went through my fair share of PTSD,” she tells me. “So, even if a man came running towards me to open the door, my body would react differently.” In March 2025, the central agency gave her a clean chit. Her learnings from this trauma are worthy of our attention.













