This past week, Delhi’s Taj Palace gleamed a little brighter—not because of the chandeliers (though they were on full blast), but thanks to the well-clad crowds of editors, influencers trailed by social media teams, and VIP guests of designers filtering in and out of the ballrooms, fully decked out for Hyundai India Couture Week 2025. The mood? Opulent, but also slightly restless (though maybe that had more to do with the shows starting on “IST” than on time). But with 14 shows on the calendar and enough sparkle to be seen from outer space, the week made one thing clear: Indian couture is at a crossroads.
If couture in India has long been synonymous with bridalwear, this season suggested that the orbit is expanding. The wedding market remains the beating heart of Indian fashion and commerce—estimates from KPMG and Jefferies place it between $50 billion and $130 billion annually—and many designers, including Falguni Shane Peacock, Tarun Tahiliani, and Suneet Varma continue to update what the Indian couture customer (often the modern bride and her extended entourage) craves: painstakingly crafted, heavily embroidered, opulently embellished lehengas, saris, and sherwanis.
But elsewhere, a different kind of Indian couture emerged. Designers like Amit Aggarwal, Rimzim Dadu, and Rahul Mishra—whose work often oscillates between the traditional and experimental—offered a broader vision and interpretation of Indian craft and imagination. Think sculpted metals, engineered textiles, and silhouettes that wouldn’t necessarily survive a sangeet but would thrive in a contemporary art gallery setting or a red carpet.