A few years ago, on the brink of my 30th birthday, I found myself on the hunt for an outfit that encapsulated how I wanted to feel moving into a new decade: sharp yet soft, modern yet unapologetically feminine. Lovebirds had always hovered on the edges of my style consciousness—a brand I’d admired from afar but never quite embraced in my early 20s. Its quiet sophistication seemed reserved for a woman who had lived a little.
That all changed the moment I slipped into the Delhi-based brand’s London jumpsuit—a diagonally striped wonder that transformed how I saw myself. Since my birthday dinner, it has been my effortless companion, a constant presence at social gatherings. And I know I’m not alone. Across the world, there’s a cohort of women who don‘t just wear Lovebirds—they inhabit it. Piece by piece, their collections have become something more: a uniform for the lives they’ve crafted and the stories they carry.
Rooted in India yet effortlessly global, husband and wife duo Amrita Khanna and Gursi Singh’s brand offers a design language that transcends trends in a saturated fashion landscape. The brand, which celebrated a decade this year, has found a home in wardrobes far beyond fashion’s inner circle, resonating with doctors, gallerists, filmmakers, restaurateurs, and more.
For Gauri Devidayal, restaurateur and co-founder of Mumbai’s iconic The Table and Mag St Kitchen, Lovebirds is synonymous with celebration. “At two major hospitality industry awards ceremonies, I instinctively turned to it,” she shares. “I always get told off for being spotted in the same brand, but when you find a perfect fit, you don’t fight it. I try supporting other designers, but I keep coming back to Lovebirds.” It was extra meaningful then when she, together with The Table’s chef Will Aghajanian, was called on to help curate a menu for Lovebirds’ recent 10th anniversary celebrations held in Delhi, one that would be inspired by the brand’s signature red sphere. “It’s a joy to celebrate this brand, just as it’s celebrated my milestones,” she says.
Award-winning cosmetologist Dr Geetika Mittal Gupta finds that each Lovebirds collection is a mirror to her multifaceted life. “From clinic launches to casual lunches and vacations, its pieces work for every occasion, seamlessly taking me from day to night,” she shares. I’m a real collector, owning more than ten pieces from their collections over the years. The structure, colours, and craftsmanship elevate the wardrobe without taking away from the person.”
India’s art community shares a similar reverence for the label. Gallerist Priya Jhaveri, co-founder of Mumbai-based Jhaveri Contemporary, says, “My Lovebirds’ favourites tend to take me from day to night. The pieces I gravitate towards tend to be versatile — often classic and playful at once. It’s true that each of us brings our own distinctive style, manner, way of moving through the world, to our sartorial choices. I’d like to think I have a way of making Lovebirds my own.”
While some have been followers of the brand from the start, others are more recent converts. Sana Rezwan’s introduction to it happened when she chose its dark denim mini dress to attend the label’s collection showcase at Jaipur’s Jaigarh Fort in March this year. When she saw the fashion show, she fell in love. As Executive Director of Prestige Group North India and Chairwoman of the Public Arts Trust of India, Rezwan finds that Lovebirds’ clothes help her straddle the duality of these two aspects of her career. “Their clean, contemporary aesthetic is a rare balance—it’s understated yet striking,” she says. Among her favourite purchases is a crisp, oversized white shirt dress she treasures as “the perfect blend of comfort and statement-making design”.
