Good luck trying to get a piece from Masaba’s new fine jewellery line

We’re used to having access to so much of Masaba. You can buy the clothes from her label, everything from bridalwear to weekend-ready shirts, but also beauty products and fragrances from Lovechild by Masaba, eyewear that she’s made in collaboration with John Jacobs, jewelled watches she’s designed for Titan, even a box of pastel-toned acrylic paints she partnered on for Fevicryl. And that’s just what’s available right now.

But that’s about to change when it comes to her newest collaboration, a 46-piece selection of fine jewellery created with Jaipur-based Amrapali Jewels. Many of the pieces from this collection will only be available as single designs, making it a case of fastest finger (or card swipe) first when it comes to getting your hands on something. There are bracelets, necklaces, cuffs, and earrings in 18k gold set with diamonds, rubies, emeralds, and more non-traditional coloured gems like tourmalines, peridots, tanzanites, and quartz; prices per piece start at 1 lakh and go up to 25 lakh. “The idea was to create each piece as the best version of itself without worrying about repeating it. For example, if I stumbled upon a pink tourmaline, a ruby, or a cabochon emerald that spoke to me and had a unique life to it, I wanted to create a piece from it without worrying about finding duplicates of the stone,” says Gupta about the decision. Tarang Arora, creative director and CEO of Amrapali Jewels added, “The decision to create singular pieces for this collection was inspired by the desire to celebrate individuality and uniqueness. We wanted to design jewellery that goes beyond just being an accessory—it’s about crafting an experience that is personal and exclusive to the wearer.”

That feeling of personalisation resonates throughout. There are photo lockets, kadas, and necklaces with words like ‘love’ or ‘peace’, and a necklace with the mantra, ‘Nirbhau, Nirvair, Nimrata’; the idea being that you can choose the affirmation that resonates with you most. “I designed these pieces during my pregnancy, when I was at the height of my emotional state. I wanted to create jewellery that reminded people of a larger purpose and inspired them to focus on the good,” says Gupta. Everything is, of course, open to customisation.

It’s a collection that’s very personal to Gupta particularly. There are motifs that are instantly recognisable as coming from her oeuvre—the toffee, camera, open palm, or bull. One necklace made of interlinked charms combines all of them together, as does another multi-layered pearl necklace punctuated with gold ornaments. The Nandi bull in particular keeps recurring in her work. First seen as a screen print on her early collections, it is now on her ready to wear pieces, as a brass pendant when she collaborated with Amrapali Jewels on an earlier mixed metal line, and even as a sculpture in her store. Its latest avatar as a gold pendant comes embedded with diamonds, and a single, oval-cut emerald. The Nandi motif has always been a source of creative inspiration for her, she says. “Whenever I lose direction creatively, I look at the Nandi and it reignites my ideas and energy. It reflects how my work has evolved from prints to precious stones and tells the story of everything I’ve built so far.”

This is her second collaboration with the Amrapali (her first was in 2019). She’s also an avid client herself. “When I visit their store in Bombay, I ask them to show me pieces they don’t display for everyone,” she reveals. On one occasion, “I discovered a vintage necklace, quickly added a chain and started wearing it. Or I remember finding a gold plate engraved with Kali Maa in one of the 20 drawers at their store.” This latest collection seems to capture that same sense of wonder and discovery, ideal for discerning shoppers who are tired of algorithm-driven sameness. According to Arora, “While there is overlap with Amrapali’s traditional audience, this collection targets a slightly different demographic—those valuing individuality, self-expression, and unconventional designs.”

All pieces are price on request and available for preview at House of Masaba’s flagship store in Mehrauli, New Delhi