In contrast to the endless scroll of street-style interviews, Siddhant Patil’s Instagram videos feel unusually precise. There’s hardly any talk of price tags or viral brands. Instead, his subjects speak in tailoring dialect: “windowpane checks”, “peak lapels”, “fish-tail backs”. They name-drop obscure design houses and discuss fabric weights rather than seasonal trends. Shot mostly on Savile Row—home to London’s most storied tailors—Patil’s videos offer a window into the obsessive world of bespoke. A world that, until recently, felt quite distant to him.
While studying UX Design in the UK, Patil, 27, who’s from Pune, was drawn to the sharply cut suits in the British spy film Kingsman. He wanted one for his graduation ceremony, and his flatmate suggested Savile Row. But with a £6,000 starting price for a custom suit, it wasn’t within reach. Still, Patil was hooked. “I wanted to understand what made those suits so special,” he says.
Savile Row has long had a reputation: an elite space ‘for white men, by white men’.
Wasn’t it intimidating to break into the community? Did he just walk into a shop? “Yes, pretty much,” he laughs. “Everyone I spoke to saw that I was genuinely curious and was surprisingly welcoming. It’s not just old white men. You’ll find a tight-knit and increasingly diverse community—women, students, people of colour—who really care about craftsmanship.”
His first viral video featured Dhruva Chandramouli, a British Indian finance professional turned tailoring consultant, now at JP Hackett, a Savile Row house. They’re close friends today. “People like Dhruva really helped me when I started. You learn so much just by talking—how proportions shift a silhouette, what separates bespoke from off-the-rack. Once you notice those things, you can’t unsee them.”
Patil kept returning—asking questions, watching fittings, attending events, observing how suits were cut and how they moved. Each time, he brought his followers along.
In one video, he walks viewers through his search for an off-the-rack navy summer blazer. He tries on several, pointing out why each one doesn’t make the cut: creasing at the shoulder, too much fabric at the back, awkward button spacing. Finally, he finds one that ticks all the boxes—lightweight tropical wool (“not linen—it holds its shape better”), soft shoulders, sharp lapels, and a clean fit. It’s thoughtful, detail-oriented content—for tailoring nerds and anyone looking to shop more slowly and deliberately.
He also shares practical tips with me: “The key to wearing a good suit is knowing your proportions. Before spending on bespoke, try vintage. See what silhouettes and fabrics you actually like,” he says, having also bought his first dinner suit from a vintage shop. “It’s heavy, about 800 grams, and in excellent condition. It’s from the 1950s—practically a piece of history.”
His go-to vintage shops in London include Hornets in Kensington, 282 on Portobello Road, Blackout II in Covent Garden, and a few tucked away in Marylebone. And for those looking to invest in British tailoring, he has a few recommendations: “Chittleborough & Morgan do amazing work. Edward Sexton is iconic—he helped define the ’70s English silhouette. For shoes, try Gaziano & Girling or Joseph Cheaney. For accessories, New & Lingwood offer quintessentially British pieces, while Drake’s gives you Ivy League style.”
On a personal note, Patil has achieved a dream many aspire to—turning a passion project into a full-time job. Recently back in India, having left his UX role, he’s now head of marketing and content at Advani London Bombay, a fine suiting company that specialises in the Nehru jacket.
But his Savile Row content isn’t slowing down. “Work will take me there often, and I’m part of the community now,” he says. He’s also begun spotlighting Indian bespoke tailors through his videos.
Now a tailoring savant in his own right, there’s one thing you’ll never catch Patil wearing—low-waisted trousers. “I can’t stand that little triangle of shirt you see between the blazer and trousers. It ruins the look!”
Siddhant Patil’s suiting staples 101
Trousers: “If you love a suit, get a second pair of trousers made in the same fabric—they wear out faster than jackets.”
Shirts: “Start with white and light blue cotton twill or poplin. Add a pink-and-white striped shirt for fun, and a blue-and-white linen one for summer. My wildcard? A dark chocolate or coffee-coloured shirt. It works with black, beige, grey—surprisingly versatile.”
Jacket: “The jacket should be long enough to cover the seat area of the wearer. Sleeves should allow approximately half an inch of the shirt cuff to show. Avoid trends like overly skinny cuts.”
