Avani Thakkar

Selena Gomez's Rare Beauty has launched a new fragrance, along with 4 perfume primers that are meant for layering

Skin20 Sep 2025

You know what your mornings are missing? A multi-step perfume routine

Brands want you to add yet another product—the fragrance primer—into your routine. Question is: do you need one?

By Avani Thakkar

A representative image for electrolytes—the latest trend in health drinks

Overheard At The Gym25 Aug 2025

Is it over for regular, filtered water?

Are you even hydrating unless your H20 comes with yuzu-flavoured electrolytes, alkaline agents, skin-plumping collagen, or everyone’s new favourite add-on—protein?

By Avani Thakkar

The members of KATSEYE in the new Gap campaign

Fashion20 Aug 2025

KATSEYE x Gap is a Y2K fever dream

Like it or not, low-rise is back

By Avani Thakkar

Health11 Aug 2025

Are you a hot girl with tummy issues, or is it just anxiety?

Perhaps it’s time we take “gut feeling” more literally

By Avani Thakkar

Skin18 Dec 2024

The multi-step bodycare routine is here

Ingredient-forward and targeted, bodycare 2.0 is here to cover all bases

By Avani Thakkar

Work25 Nov 2024

The new influencer is also a PhD, MBBS, or LLB

Move over LinkedIn, the new résumé is live on Instagram

By Avani Thakkar