There was a time when television sets had distinct personalities. Their shapes, sizes, and the place they occupied in Indian homes made each one a little different. Then came the ubiquitous flat, black rectangles mounted against white walls that looked pretty much identical from one house to the next. Photographer Adil Hasan noticed this shift while working on a series of domestic interiors and later began photographing the images on our screens themselves.
In Static, the photographer brings together these two bodies of work in 192 pages that examine how screens have evolved from fixtures in our homes into portals delivering an endless, algorithm-curated stream of information, entertainment, and violence. Self-published and available via Offset, an independent bookshop that specialises in south Asian art books and was started by Hasan’s partner and artist Anshika Varma in 2019, it’s a fascinating signal of our times.
Most of us are tired of the word ‘immersive’, but this book makes a good case for it. Its French-fold pages conceal images that you have to prise open with your hands. “The silver foil does a very bad reflection of you as you hold the book straight in your hands. It does give you a very distorted, abstract reflection of you, which is kind of like a commentary on the notion that your individual algorithm is a little like an abstract portrait of you,” Hasan explains.
The other details are just as clever. Turn the book sideways and it resembles a television, complete with a red dot that resembles an LED light on a TV as well and pays homage to HAL, the rogue AI from 2001: A Space Odyssey (a fitting nod to the times we live in). Hasan takes this idea a step further, invoking Marshall McLuhan’s famous “The medium is the message”, only to offer a cheeky rebuttal of his own: “The medium is not the message. The algorithm is the message.”
‘India: A Journey Within and Without’ by Peter D’Ascoli, Flammarion, ₹13,995